Communication and Community Relations
April 16, 2013
Hosted by Jill Schiefelbein
It's no secret. To paraphrase the words of Dr. Robert Cialdini, people want to do business with those they know and like. In a previous episode on "Communication and Relationship Building" we discussed how to form meaningful and fruitful relationships to help support and grow your business. Today we take a look at one way of cultivating these relationships through community relations. Being involved in your community provides a number of tangible and intangible benefits. But one of the biggest factors is that you give people in your immediate area a chance to know who you are, what you do, and how you can help. Special guest Adrianne Lynch, the Director of Economic Development from the Gilbert, Arizona Chamber of Commerce joins us as we talk about how businesses (and business owners) can make a visible impact in the community, while also helping out their own bottom line.
Communication Nation with Jill Schiefelbein
Archives Available on VoiceAmerica Business Channel
Effective communication is often the difference between success and failure. Do you feel confident communicating when the stakes are high? Are you ready to get up in front of any audience at a moment's notice? Do you realize that not saying anything is communicating something? "Communication Nation" will expand your understanding of different communication practices and how they affect day-to-day business operations and relationships. At the root of every management and relational issue lies a communication problem, but many don't understand how communication affects an organization's bottom line. Show topics have a direct impact on business productivity and profitability. We bring these issues to the surface, educating and giving practical advice that can be immediately applied in personal and professional contexts. That's "Communication Nation."
Jill Schiefelbein is an accomplished speaker, author, professor and business owner. She's the owner of Impromptu Guru, a communication consulting company that was named Gilbert, Arizona's 2012 "Rookie of the Year" less than a year after its inception. She works with professional athletes, politicians, business executives and groups to improve their communication and messaging strategies. Impromptu Guru helps clients gain confidence in their communication behaviors, and prepares its clients to speak well, any time, every time.
A co-author of Business and Professional Communication in the Global Workplace, Schiefelbein is artfully skilled in both the theory and practice of business communication. For the past nine years, she has taught undergraduate and graduate courses in Communication and Online Education at the Hugh Downs School of Human Communication at Arizona State University. She makes the theoretical tangible in ways that help organizations increase their productivity and profitability.
Prior to launching Impromptu Guru, Schiefelbein created the Office of Online Programs at ASU's College of Liberal Arts and Sciences, and today she serves as an expert consultant in online education and training to universities and corporate organizations across the country. She created a 52-video series called "60 Second Guru" that provides communication and speaking tips in a series of one-minute videos. She currently has two professional communication books in the works.