How the crowd is changing brand advocacy in banking
May 23, 2013
Hosted by Brett King
Social networking and platforms like YouTube, Facebook, Twitter, Instagram and Tumbler are changing the way we share and interact. Unlike traditional broadcast channels, these new channels encourage participation, feedback and dialog, but in an environment steeped in traditional processes that discourage transparency banks are sometimes finding the shift towards a more socially engaged brand a challenge. This week on Breaking Banks we interview two leading social media voices in the financial services space – Frank Eliason is the Global Director of Social Media for Citigroup, and Author of @Your Service (published by Wiley in 2012) and Simone McCallum, a pioneering Social and Community Strategist for ASB Bank in New Zealand. How do brands co-exist in a world where as a consumer I trust the crowd more than I trust what the "brand" tells me about it's own products and services?
Breaking Banks Fintech
Thursday at 12 Noon Pacific Time on VoiceAmerica Business Channel
Many industries have been revolutionized by technology in the last decade.
Books, Music, TV, Communications, and now it's happening to our money.
Fintech, or financial technologies, is the new disruption that is sweeping
across the globe and dominating the tech world conversations on everything
from ApplePay to new credit algorithms, and upending the access to capital.
Fintech is going to give millions of people who have never had access to
banking, saving, and capital, a bank account that they carry in their hands.
Tune into Breaking Banks with Brett King, for a look at how technology and customer behavior will bring about more changes in banking in the next 10 years, than in the last 200 years. Listen every Thursday at 3pm eastern time, noon pacific on the VoiceAmerica Business Channel. You'll never look at your bank account the same again.
Brett King is a three times bestselling author, well-known futurist and speaker, and founder of a breakout new retail banking and lifestyle concept "Moven.” King was voted as American Banker's Innovator of the Year in 2012, and was nominated by Bank Innovation as one of the Top 10 "coolest brands in banking.” King has been featured on CNBC, Bloomberg, BBC, Financial Times, The Economist, The Asian Banker Journal, The Banker, Wired magazine and many more. He contributes regularly as a blogger on Huffington Post.
King initially achieved recognition for his bestselling book BANK 2.0, which received widespread industry acclaim and topped category lists in the UK, USA, Germany, Japan, Canada, France Russia and Asia. 'Branch Today, Gone Tomorrow' - King's second book achieved bestseller status in its first week on Amazon. His current book BANK 3.0 is currently topping the charts in the US, UK, China, Canada, Germany, Japan and France and has been published in English, Chinese (Simplified/Traditional), Korean, Russian and Polish to-date. He is widely considered the foremost global expert on retail banking innovation today.
As an industry thought leader, King has delivered keynotes at conferences in more than 40 countries for organizations like Google, Forbes, and Oracle. He has served as an international judge for The Asian Banker Retail Banking Excellence Awards, the GSMA Global Mobile Awards, the Middle East Business Achievement and Retail Banking Awards.