Why marketers performance over the last two decades has been pathetic
June 11, 2013
Hosted by Bob Pritchard
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Guest Information
Episode Description
Only 12% of marketers sit on company boards. The reason for this is because the performance of marketers in the majority of companies today is pathetic. They haven't kept up with technology, they still rely on traditional marketing whose performance by comparison with digital and social is expensive and ineffective. So marketers have to play second fiddle to the boring financial people who control boards, are conservative and are dream takers. No wonder the US economy is growing at 2.5% per annum. We also discuss why putting all your personal information and photographs on Facebook and other social media sites is idiotic, the National Student Advertising Competition in Phoenix, the need to clearly differentiate yourself from your competitors, and the need to provide information rather than sales skills in order to close clients. We have our usual “Bob's Thought For The Day”, and our regular e-mail segment. With the number of listeners who are looking to do business with China and the summit between Pres. Obama and President Xi Jinping, it is appropriate that we interview Lindy Chen of China Direct Sourcing, one of the world's foremost experts in getting products developed and manufactured in China.
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95 percent of all businesses fail within 10 years. Most small to medium businesses struggle to make wages. Bob Pritchard is a highly regarded expert with a track record of identifying the issues facing businesses and determining simple solutions to make them highly profitable.
Despite the glitz and glamor, Entertainment operates in the same way as any other business and as we live in a Celebrity obsessed society, people will enjoy this segment. Some of the best Business and marketing screw ups illustrate in a funny and impactful way some of the pitfalls that can be encountered in business, what went wrong and why.
Every business discipline from leadership to corporate culture, marketing to customer service, seeking investment to using social media, sponsorship, hospitality and many others. Straight talking, nothing is off the table and nothing is taboo.
Bob Pritchard
Bob Pritchard has over 30 years’ experience as a straight talking business and marketing troubleshooter and consultant with many of the world’s leading companies on 5 continents. Bob is the recipient of the highly coveted International Marketer of the Year Award, a distinction he shares with some of the world’s top business leaders.
Bob's newest book, Kick Ass Business and Marketing Secrets. How To Blitz Your Competition, the 100,000 word business bible, was released globally by Wiley and Sons, the world's largest business book publisher, in August 2011.
Bob has been a Business speaker and trainer at over 1,500 conferences, including 91 Fortune 500 companies. He has presented to major corporations in 53 countries. Bob was also Joint winner of a Clio award and joint winner of 4 Silver Telly awards for work with Citibank.
Bob was a television and live performer for 15 years, appearing in some 400 television shows as a singer and actor with several recordings including one top 10 hit. He is the Author of 5 internationally best-selling books, including ‘Complex Marketing Made Simple,’ with sales exceeding 100,000 copies. Bob has a wide knowledge of business, has business interests around the world and understands global business and opportunities.
