Mobility Enablement: Getting Personal with Your Customer

June 26, 2013
Hosted by Bonnie D. Graham

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Episode Description

Today’s buzz: Mobility. The world loves mobile devices. One could say wireless is the new de rigeur accessory for every hat you wear: business, consumer, personal. Your company can’t fight this trend, so you’d better know how to mobilize your workplace smartly and securely, and create loyalty-sustaining mobile customer engagement. The experts speak. Philippe Winthrop, VeliQ: “Dear MDM, we hardly knew you….” Sheryl Kingstone, Yankee Group: “It's not just about having an app for that -- it's about personalization strategies, mobilizing the customer journey; it’s an entertainment/information/consumption hub. But consumers also are still looking for the basics of simplicity and convenience; many also seek personalization and the advantages of location, while wanting their privacy protected.” JP Finnell, SAP: “Forget about the consumerization of IT. The real trend is the ITization of the consumer.” Join us for more insights on Mobility Enablement: Getting Personal with Your Customer.

Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel

Game-changing technologies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

If you’re not already having a weekly breakfast with game-changers, join us for valuable food for thought, inspiration and information. Learn how you can become the savvy innovator who takes your company across the finish line as you look ahead to the next breakthrough strategy. Coffee Break with Game-Changers, Presented by SAP, is broadcast live every Wednesday at 8 AM Pacific Time and 11 AM Eastern Time on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of more than 25 weekly business thought leadership talk series presented by SAP under the banner of Coffee Break with Game-Changers Radio, which debuted in 2011. In a uniquely lively, unscripted roundtable discussion format, Game-Changers offers a broad range of expert business and technology insights to a global business audience.

SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, on-demand deployments, and mobile devices.

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