SOAR Selling: How to Get Through to Almost Anyone—the Proven Method for Reaching Decision Makers

July 15, 2013
Hosted by Dr. David Brendel

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Guest Information

Episode Description

This interview will focus on the mindset and mechanics it takes to get your sales force into the C-Suite of your prospects. Most selling systems in the world are about what to do once you’ve finally reached a decision-maker, but don’t teach you how to reach that decision-maker in the first place. This interview bridges that gap. Let David and Marhnelle Hibbard show you how to reach almost anyone on the telephone. This interview is a MUST attend if you want to learn a new approach to sales that delivers a 90% contact rate on net new calls. What You Will Learn: • How to drive net new revenue making fewer calls • How to get business development and sales teams to want to prospect again • How to stop cold calling and shift to a strategic target approach • How to keep demand generation ethical • How to reach a decision-maker or high influencer on 9 out of 10 attempts • How to convert a send-me-something request into an appointment • How to leave a message that delivers an 85% return call rate

Leading Minds

Archives Available on VoiceAmerica Empowerment Channel

Leading Minds with Dr. David Brendel explores how innovative approaches in psychology, neuroscience, philosophy, and coaching are empowering individuals in the 21st century to realize their full human potential. The show will feature experts in these areas discussing how people can develop individualized goals and solutions to their greatest challenges, rather than relying on standardized psychiatric treatments and potentially toxic medication. Drawing on new research findings in areas like positive psychology, Leading Minds will educate you about the benefits of “solutions-based” approaches rather than “problems-based” approaches. Expert discussions with renowned psychologists, neuroscientists, philosophers, and coaches will converge on a central theme. This unifying vision is that self-reflection, positive thinking, and personal responsibility will empower you to achieve practical wisdom, develop clear action plans, and achieve lasting success in all areas of their lives.

Dr. David Brendel

Dr. David Brendel is a leading executive coach and psychiatrist based in Boston. His company, Leading Minds Executive and Personal Coaching, provides a wide array of coaching and consulting services to individuals, organizations, and corporations. He is a Master Certified Coach Trainer in the Center for Executive Coaching, where he trains mental health professionals to become coaches. He also chairs a CEO peer group with Vistage International, the world’s leading chief executive organization.

He received his B.A. summa cum laude from Yale, his M.D. from Harvard Medical School, and a Ph.D. in philosophy from University of Chicago. He served as a Faculty Fellow in the Harvard Center for Ethics and the Professions. He is the author of Healing Psychiatry: Bridging the Science/Humanism Divide, published by MIT Press. In his private practice, he provides consultation and treatment for adults with depression, bipolar disorder, anxiety, personality disorders, eating disorders, substance abuse, and psychosis.

Dr. Brendel is an experienced media consultant on psychiatric treatments, medical ethics, and use of Internet technologies in clinical practice. In addition to serving as a consultant for PBS and ABC News, he has given dozens of interviews to major media outlets and has been a guest on top radio programs. He currently is Chief Medical Officer for LinkedWellness, a start-up company providing digital health solutions for conditions such as anxiety and depression.



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