How to Keep Winning When Competitive Advantage is Only Transient: The New Strategy Playbook.
July 18, 2013
Hosted by Té Revesz
Strategy is stuck. For too long business has been obsessed with building sustainable competitive advantage. But in today’s turbulent environment, that competitive edge rarely endures. Rather than a single long-term strategy, we need to create a portfolio of multiple advantages that can be built (and abandoned) rapidly. These "transient advantages" call for a whole new playbook, says this week’s guest, Columbia Business School’s Rita Gunther McGrath, author of "The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast As Your Business." We look at why we need strategies that focus less on specific industries & more on "arenas" (a customer segment+an offer+a delivery location). Why rather than on long-term strategy, we need to set broad strategic themes then let people experiment w/in them. What kind of decision metrics & organization structures support agility & entrepreneurship? How to build competitive barriers by providing customers with experiences & solutions.
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We are all operating in a dynamic global marketplace, whether we reach across borders to find new customers and fresh ideas or face overseas competitors in our home market.
Global Reach embraces the opportunities and challenges we encounter when operating in multiple countries and cultures. We talk with entrepreneurs and executives about their strategies for winning in fast changing world markets: cross-cultural communication, global branding, media and marketing, transportation and manufacturing, the future of finance, alternative investment strategies, innovation and IP protection.
Global Reach interviews thought leaders about 21st century megatrends that impact international entities: trends like the business and politics of sustainability, the morphing nature of competitiveness, globalization, global companies vs national governments, worldview and growth prescriptions, emerging markets issues, and the corporate impact on society (governance, ethics and leadership).
Té Revesz is known for her ability to conduct strategic research on a global basis and for her creativity in handling complex business challenges.
As principal of GlobalReach-SBI, a research and consulting firm with a network spanning over 60 countries, Té provides clients with strategic intelligence on market opportunities and threats. She covers such diverse areas as global branding, new product development, payment cards, clinical trials, and political risk. An expert in primary research, Té has interviewed business, government and labor leaders, doctors and technical experts—and managed focus groups—around the world. She was profiled in Super Searchers Go to the Source as one of the top US interviewers.
Prior to founding her own firm, Té headed the Industrial & Healthcare Practices of FIND's Strategic Consulting & Research Group and taught at the Zicklin School of Business (Baruch/CUNY). She was the Editor of Business International’s flagship newsletter and helped create its country risk service.
An NYC native, Té is active with Citizen Action, the URJ’s Commission on Social Action, and NY Neighbors for American Values (defending religious freedom, diversity and equality). She holds a Masters from Columbia’s School of International & Public Affairs and a BA from Goucher College. She’s an avid bike rider, theater buff and farmers market supporter—and the bemused owner of 2 demanding felines.