The New CMO in the Age of Customer Experience

July 24, 2013
Hosted by Bonnie D. Graham

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Episode Description

Today’s buzz: CMO. Who’s calling your marketing shots today – your MBA’ed CMO or hyper-vocal/social/mobile customers? A pop quiz to help you answer. Is your CMO (a) listening and responding to social sentiment? (b) a champion of memorable experiences with your legions of brand-owners? (c) using analytics to pull signals from your big and small data? Pencils down. Before deciding whether to hug your CMO or post their job, listen to the experts: Jonathan Becher, SAP: “Not everything that can be counted counts, and not everything that counts can be counted.” (Albert Einstein or William Bruce Cameron, “Informal Sociology”) Steve Carlotti, Cambridge Group, “Listening and reacting is what is required today, and that’s a lot harder than the planning and acting that was required yesterday.” Allen Bonde, Digital Clarity: “In B2B, it’s critical for CMOs to emphasize thought leadership and selling big ideas versus simply selling products.” Join us for The New CMO in the Age of Customer Experience.

Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel

Game-changing technologies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

If you’re not already having a weekly breakfast with game-changers, join us for valuable food for thought, inspiration and information. Learn how you can become the savvy innovator who takes your company across the finish line as you look ahead to the next breakthrough strategy. Coffee Break with Game-Changers, Presented by SAP, is broadcast live every Wednesday at 8 AM Pacific Time and 11 AM Eastern Time on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of more than 25 weekly business thought leadership talk series presented by SAP under the banner of Coffee Break with Game-Changers Radio, which debuted in 2011. In a uniquely lively, unscripted roundtable discussion format, Game-Changers offers a broad range of expert business and technology insights to a global business audience.

SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, on-demand deployments, and mobile devices.

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Episode Directory

September 2017

August 2017

July 2017

Gary L. Adams


Gary L. Adams is an Industry Principal at Vistex, Inc. supporting the CP and like industries relating to business process, analytics, KPI’s & Metrics, behavior and data management for Sales & Marketing organizations and how they collaborate with their partners. Gary has worked for CP Manufacturers, as well as data, solution, and analytics vendors throughout his 40+ years in the CP industry. He has presented at industry events on topics from complex planning, to collaborative planning, to analytics and optimization, and is highly sought after within this community for his thought leadership ideas and concepts. View Guest page

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Vala Afshar is Chief Customer Officer for Enterasys Networks, a Siemens Enterprise Communications Company. Afshar is responsible for worldwide services operations and technical support functions including contact center operations, field engineering, support engineering and infrastructure technologies. He and his team successfully implemented an award-winning (CRM Magazine Elite Services) cloud computing customer relationship management framework that enables Enterasys to use business and performance management analytics to achieve best-in-class customer satisfaction and employee retention. Enterasys' strong technical service and support capabilities are recognized globally by customers, partners and industry analysts as a true company differentiator. Afshar joined Cabletron in 1996. Previously, he was Vice President Services, Vice President of System Quality Assurance, Solutions Engineering, and Worldwide Educational Services. View Guest page

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Faheem Ahmed

Faheem Ahmed is Vice President of Strategic Initiatives at SAP, overseeing the research, design, development, and product management for SAP's consumer healthcare initiatives. He serves as founder and "Entrepreneur-in-Residence" for Care Circles, a wellness platform connecting families with the information and services they need to care for their loved ones. Previously, Faheem was vice president for portfolio marketing, leading the development and rollout of a series of social CRM applications. Before that, he held various management roles in strategic planning, market strategy and solution management for multiple product lines. Faheem began his career in South Africa in 1997, and spent several years advising businesses and governments in sub-Saharan Africa on the role of technology in emerging nations. View Guest page

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