Culture Clash: How to Decode a National or Corporate Culture

August 29, 2013
Hosted by Té Revesz

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Episode Description

What is more challenging for a global executive than managing across cultures & value systems? The inability to see the world from a counterpart's POV & decode their mind-set has derailed many a cross-border venture. After 30 years and 100+ countries, Thomas Zweifel, international executive coach has been forged in the fire of clashing cultures. Having made just about every mistake in the book, he's developed "fool-proof" methods & practical techniques for managing successfully across borders. Author of the new book "Culture Clash 2.0," he returns to Global Reach to talk about the do’s & taboos of global citizenship. How to decode a national or corporate culture. Use empathy as a strategic tool. Lead across cultures & become "glocal". Parachute into any culture & get the job done while respecting local customs. Navigate cross-cultural(CC)M&A. Use CC strategy as an asset for innovation. Orchestrate global meetings that build strategic alignment. Go from multinational to metanational.

Global Reach

Global Reach

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We are all operating in a dynamic global marketplace, whether we reach across borders to find new customers and fresh ideas or face overseas competitors in our home market.

Global Reach embraces the opportunities and challenges we encounter when operating in multiple countries and cultures. We talk with entrepreneurs and executives about their strategies for winning in fast changing world markets: cross-cultural communication, global branding, media and marketing, transportation and manufacturing, the future of finance, alternative investment strategies, innovation and IP protection.

Global Reach interviews thought leaders about 21st century megatrends that impact international entities: trends like the business and politics of sustainability, the morphing nature of competitiveness, globalization, global companies vs national governments, worldview and growth prescriptions, emerging markets issues, and the corporate impact on society (governance, ethics and leadership).

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Té Revesz

Té Revesz

Té Revesz is known for her ability to conduct strategic research on a global basis and for her creativity in handling complex business challenges.

As principal of GlobalReach-SBI, a research and consulting firm with a network spanning over 60 countries, Té provides clients with strategic intelligence on market opportunities and threats. She covers such diverse areas as global branding, new product development, payment cards, clinical trials, and political risk. An expert in primary research, Té has interviewed business, government and labor leaders, doctors and technical experts—and managed focus groups—around the world. She was profiled in Super Searchers Go to the Source as one of the top US interviewers.

Prior to founding her own firm, Té headed the Industrial & Healthcare Practices of FIND's Strategic Consulting & Research Group and taught at the Zicklin School of Business (Baruch/CUNY). She was the Editor of Business International’s flagship newsletter and helped create its country risk service.

An NYC native, Té is active with Citizen Action, the URJ’s Commission on Social Action, and NY Neighbors for American Values (defending religious freedom, diversity and equality). She holds a Masters from Columbia’s School of International & Public Affairs and a BA from Goucher College. She’s an avid bike rider, theater buff and farmers market supporter—and the bemused owner of 2 demanding felines.

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