What Many Personal Branding Experts Get Wrong

August 23, 2013
Hosted by Rasheryl McCreary

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Episode Description

Many personal branding experts focus on the external manifestations of your brand: your logo, business card, website, social media presence and personal appearance. In fact, there’s a lot of advice offered and discussion of social media as personal brand. Join host and personal branding strategist, Rasheryl McCreary as she explains why many personal brand experts have got it all wrong. Rasheryl will walk you step-by-step through the process of growing your brand organically. In this episode, you will learn: quick tips for discovering your personal brand, deep dive assessment tools that provide data about your brand, why you must stand out from your peers, how to increase your brand’s visibility, how your unique perspective adds value to your brand. Listen to The Leader and The Muse at 12noon PACIFIC for a dose of personal brand inspiration.

The Leader and The Muse: Inspired Personal Branding

The Leader and The Muse: Inspired Personal Branding

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Rasheryl will take you step-by-step through the process of discovering, building and leveraging your authentic personal brand. You will learn powerful, easy to use techniques that ignite your brand in ways that bring you increased visibility and credibility. You will gain practical tools and tips that help you leverage your brand in ways that expand your ability to influence, inspire and motivate others to action. Join Rasheryl as she interviews global thought leaders on how they cultivate and leverage their personal brands in order to drive extraordinary business and personal success.

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Rasheryl McCreary

Rasheryl McCreary

Rasheryl McCreary is a Leadership Coach and the President of TAO Leadership Development, Inc. a coaching firm specializing in Personal Branding and Leadership Presence for executives and entrepreneurs. As a Personal Brand Strategist and Leadership Presence expert, Rasheryl has coached over 1,000 executives from Fortune 500 companies, government agencies and non-profit organizations.

Known for her authenticity, engaging presence and masterful coaching, Rasheryl helps executives and entrepreneurs tap their unique values and strengths in order to increase their visibility, build stronger relationships and drive extraordinary business results. Rasheryl has coached leaders in the following organizations: American Express, Coca-Cola, General Electric, HBO, Booz Allen Hamilton, The Central Intelligence Agency and Harvard Business School, to name a few.

As a business expert, Rasheryl has been interviewed by National Public Radio, the Cleveland Plain Dealer and Cleveland Magazine. In addition, she is the recipient of the prestigious Marshall Memorial Fellowship in 2005 and the Northern Ohio Live Award of Achievement in 2001.

Rasheryl earned a Leadership Coaching Certification at Georgetown University, a Bachelor of Arts degree from Case Western Reserve University and is a graduate of the Artist as Entrepreneur Institute.

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