Engaging Your Customer: New Recipe for A Long Marriage

September 11, 2013
Hosted by Bonnie D. Graham

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Episode Description

The buzz: CRM. Has your company’s CRM evolved to keep up with today’s digitally-empowered, brand-controlling customers – or is it stuck in vanilla call-center mode? If the latter, wake up! Your audience is seizing the power moment-by-moment via smartphones, 4G networks, social networking – and defying traditional CRM tools. The experts speak. Brent Leary, CRM Essentials: “When it comes to building lasting relationships with customers living in The Millisecond Economy, ‘speed thrills and the lack of it kills’”. Susan Etlinger, Altimeter: “The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday's logic" (Peter Drucker, management consultant, self-described ‘social ecologist’, 1901-2005). Jamie Anderson, SAP: “My philosophy born from eight years in the recording industry: ‘I’d rather be a failure at something I love than a success at something I hate (quoting George Burns, late actor) ’”. Join us for Engaging Your Customer: New Recipe for A Long Marriage.

Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel

Game-changing technologies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

If you’re not already having a weekly breakfast with game-changers, join us for valuable food for thought, inspiration and information. Learn how you can become the savvy innovator who takes your company across the finish line as you look ahead to the next breakthrough strategy. Coffee Break with Game-Changers, Presented by SAP, is broadcast live every Wednesday at 8 AM Pacific Time and 11 AM Eastern Time on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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