10 Personal Branding Myths
September 13, 2013
Hosted by Rasheryl McCreary
Personal branding is everywhere. Marketing experts, media figures, celebrities, consultants and corporate leaders are talking about personal branding, but there are still many misconceptions out there. These myths discourage people from effectively leveraging their personal brand in the workplace. Join host and personal branding expert, Rasheryl McCreary, as she explores 10 myths of personal branding. In this episode, you’ll learn the history of branding, why you need a brand even if you are in a secure corporate job, why personal branding is not just about self promotion and how personal branding is an inexpensive way to increase your personal value. Listen to The Leader and The Muse on Friday at 12noon PACIFIC to discover the truth about personal branding.
The Leader and The Muse: Inspired Personal Branding
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Rasheryl will take you step-by-step through the process of discovering, building and leveraging your authentic personal brand. You will learn powerful, easy to use techniques that ignite your brand in ways that bring you increased visibility and credibility. You will gain practical tools and tips that help you leverage your brand in ways that expand your ability to influence, inspire and motivate others to action. Join Rasheryl as she interviews global thought leaders on how they cultivate and leverage their personal brands in order to drive extraordinary business and personal success.
Rasheryl McCreary is a Leadership Coach and the President of TAO Leadership Development, Inc. a coaching firm specializing in Personal Branding and Leadership Presence for executives and entrepreneurs. As a Personal Brand Strategist and Leadership Presence expert, Rasheryl has coached over 1,000 executives from Fortune 500 companies, government agencies and non-profit organizations.
Known for her authenticity, engaging presence and masterful coaching, Rasheryl helps executives and entrepreneurs tap their unique values and strengths in order to increase their visibility, build stronger relationships and drive extraordinary business results. Rasheryl has coached leaders in the following organizations: American Express, Coca-Cola, General Electric, HBO, Booz Allen Hamilton, The Central Intelligence Agency and Harvard Business School, to name a few.
As a business expert, Rasheryl has been interviewed by National Public Radio, the Cleveland Plain Dealer and Cleveland Magazine. In addition, she is the recipient of the prestigious Marshall Memorial Fellowship in 2005 and the Northern Ohio Live Award of Achievement in 2001.
Rasheryl earned a Leadership Coaching Certification at Georgetown University, a Bachelor of Arts degree from Case Western Reserve University and is a graduate of the Artist as Entrepreneur Institute.