The Television Industry Has Been Changed Forever
October 1, 2013
Hosted by Bob Pritchard
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
In this show we talk about the seismic shift in America's viewing habits. Breaking Bad pulls in in a record number of viewers, but not on network, on cable. Yet this is dwarfed by audiences for You Tube shows and by Facebook who attracts double the audience every night of both cable and network television combined. We also discuss the most valuable brands in the world, the new crowd funding legislation and how to use social media to drive your retail sales. We discuss the eight key elements in creating any form of print communication, as well as the reasons why your product, your price, your brand awareness and satisfied customers are no longer important in today's economy. We have our regular e-mail segment where we answer listeners e-mails from across the world and we have a great interview with Will Wiegler, who heads up the global marketing team at the TAS group (targeted account selling). This is a must interview for anyone in sales.
The Bob Pritchard Radio Show
Archives Available on VoiceAmerica Business Channel
95 percent of all businesses fail within 10 years. Most small to medium businesses struggle to make wages. Bob Pritchard is a highly regarded expert with a track record of identifying the issues facing businesses and determining simple solutions to make them highly profitable.
Despite the glitz and glamor, Entertainment operates in the same way as any other business and as we live in a Celebrity obsessed society, people will enjoy this segment. Some of the best Business and marketing screw ups illustrate in a funny and impactful way some of the pitfalls that can be encountered in business, what went wrong and why.
Every business discipline from leadership to corporate culture, marketing to customer service, seeking investment to using social media, sponsorship, hospitality and many others. Straight talking, nothing is off the table and nothing is taboo.
Bob Pritchard
Bob Pritchard has over 30 years’ experience as a straight talking business and marketing troubleshooter and consultant with many of the world’s leading companies on 5 continents. Bob is the recipient of the highly coveted International Marketer of the Year Award, a distinction he shares with some of the world’s top business leaders.
Bob's newest book, Kick Ass Business and Marketing Secrets. How To Blitz Your Competition, the 100,000 word business bible, was released globally by Wiley and Sons, the world's largest business book publisher, in August 2011.
Bob has been a Business speaker and trainer at over 1,500 conferences, including 91 Fortune 500 companies. He has presented to major corporations in 53 countries. Bob was also Joint winner of a Clio award and joint winner of 4 Silver Telly awards for work with Citibank.
Bob was a television and live performer for 15 years, appearing in some 400 television shows as a singer and actor with several recordings including one top 10 hit. He is the Author of 5 internationally best-selling books, including ‘Complex Marketing Made Simple,’ with sales exceeding 100,000 copies. Bob has a wide knowledge of business, has business interests around the world and understands global business and opportunities.
