Marketing Your Brand in the Digital Age

October 4, 2013
Hosted by Rasheryl McCreary

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Episode Description

Marketing has changed with the digital age. There has been a shift from identifying the needs and communicating the benefits of your brand to providing experiences customers and clients can be engaged in. Join host, Rasheryl McCreary, and her guests, Jen Francis, graphic designer and owner of Jen Francis Design, Jen McMurtry, Marketing Manager of KUDU Industries, and Ronda Woble, Director of Corporate Marketing & Public Relations for Senior Home Care, as they explain the new rules of marketing. In this episode, you’ll learn the basic marketing principles, the 5 pieces of collateral that every brand needs, 2 power marketing tips and how to manage your reputation and visibility in the digital world. Listen to The Leader and The Muse on Friday at 12noon PACIFIC to learn how to market your brand in the digital age.

The Leader and The Muse: Inspired Personal Branding

The Leader and The Muse: Inspired Personal Branding

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Rasheryl will take you step-by-step through the process of discovering, building and leveraging your authentic personal brand. You will learn powerful, easy to use techniques that ignite your brand in ways that bring you increased visibility and credibility. You will gain practical tools and tips that help you leverage your brand in ways that expand your ability to influence, inspire and motivate others to action. Join Rasheryl as she interviews global thought leaders on how they cultivate and leverage their personal brands in order to drive extraordinary business and personal success.

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Rasheryl McCreary

Rasheryl McCreary

Rasheryl McCreary is a Leadership Coach and the President of TAO Leadership Development, Inc. a coaching firm specializing in Personal Branding and Leadership Presence for executives and entrepreneurs. As a Personal Brand Strategist and Leadership Presence expert, Rasheryl has coached over 1,000 executives from Fortune 500 companies, government agencies and non-profit organizations.

Known for her authenticity, engaging presence and masterful coaching, Rasheryl helps executives and entrepreneurs tap their unique values and strengths in order to increase their visibility, build stronger relationships and drive extraordinary business results. Rasheryl has coached leaders in the following organizations: American Express, Coca-Cola, General Electric, HBO, Booz Allen Hamilton, The Central Intelligence Agency and Harvard Business School, to name a few.

As a business expert, Rasheryl has been interviewed by National Public Radio, the Cleveland Plain Dealer and Cleveland Magazine. In addition, she is the recipient of the prestigious Marshall Memorial Fellowship in 2005 and the Northern Ohio Live Award of Achievement in 2001.

Rasheryl earned a Leadership Coaching Certification at Georgetown University, a Bachelor of Arts degree from Case Western Reserve University and is a graduate of the Artist as Entrepreneur Institute.

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Episode Directory

November 2013

October 2013

  • 10/25/2013: 7 Essential Principles of Business Social Etiquette for Executives and Entrepreneurs Listen Now
  • 10/18/2013: 5 Secrets to Uncovering Your Visual Identity Listen Now
  • 10/11/2013: Special Encore Presentation: Making Great Leaders: Lessons From Yale School of Management Listen Now
  • 10/4/2013: Marketing Your Brand in the Digital Age Listen Now

September 2013