Start-Up Focus: Selling to the enterprise
October 17, 2013
Hosted by Bonnie D. Graham
Today’s buzz: The enterprise space. Some startups refuse to play it safe by starting small, choosing instead to pursue the big-kids enterprise marketplace right out of the gate. Could be a smart move, but only if they’re prepared for its challenges. Our in-the-trenches experts speak. Christopher Carter, Approyo: “Life is too short. We need to seize our dreams, our goals, and our desires. If not, someone else will.” Padman Ramankutty, Intrigo: “Selling to the consumer is about selling positive emotions. Selling to the enterprise is about suppressing negative emotions. You might have lost the sale; you just don't know it because you have happy ears!" Luisa Silva, SAP: “To be successful selling innovation in the enterprise market segment, one needs to speak the ‘language’. A fair amount of young innovative companies often focus on the magnificence of their offerings and soon encounter severe difficulties to succeed in this space.” Join us for Dare to Dream Big: Selling to the enterprise.
Startup Focus with Game-Changers, Presented by SAP
Archives Available on VoiceAmerica Business Channel
Game-changing technologies are transformational, exciting and disruptive for a reason. They shake up the status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Take Big Data. In the last few years, Big Data has gone from buzzword du jour to making a significant impact in all facets of our public and private lives. Whether serving-up finely-tuned ads on Social media sites, or delivering better services to residents in cities, the impact and potential of Big Data are just beginning to be realized.
Join host Bonnie D. Graham for Startup Focus with Game-Changers, our series about today’s top innovative Startups and emerging trends in the Big Data space, including Augmented Reality, Internet of Things, Machine Learning, Predictive Analytics, and learn how you can grow your business and profit.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.