Always a Global Reach: Lessons from Multi-country, Multi-cultural Clinical Trials
October 17, 2013
Hosted by Té Revesz
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Like most other industries, the clinical trial industry has grown into a multi-country, multi-cultural arena, where all players are forced to adapt. What are the best practices for managing multi-national recruitment & communication campaigns? How can the industry hold the line on escalating R&D costs & decrease time-to-market? Why is innovation such a challenge for this industry? With all the tools available, why isn’t Big Data better? Matt Kibby, Principal for Innovation & Technology at BBK Worldwide will share insights that can benefit any international business. He’ll talk about tools that can help us create metrics driven strategies & make better international project management decisions. How to employ cultural adaptation when developing a global communications strategy. The difference between cultural adaptation & translation. Why Gizmo is better than Google for patients seeking disease information. How BBK manages a global think tank of independent best-in-class companies.
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We are all operating in a dynamic global marketplace, whether we reach across borders to find new customers and fresh ideas or face overseas competitors in our home market.
Global Reach embraces the opportunities and challenges we encounter when operating in multiple countries and cultures. We talk with entrepreneurs and executives about their strategies for winning in fast changing world markets: cross-cultural communication, global branding, media and marketing, transportation and manufacturing, the future of finance, alternative investment strategies, innovation and IP protection.
Global Reach interviews thought leaders about 21st century megatrends that impact international entities: trends like the business and politics of sustainability, the morphing nature of competitiveness, globalization, global companies vs national governments, worldview and growth prescriptions, emerging markets issues, and the corporate impact on society (governance, ethics and leadership).
Té Revesz is known for her ability to conduct strategic research on a global basis and for her creativity in handling complex business challenges.
As principal of GlobalReach-SBI, a research and consulting firm with a network spanning over 60 countries, Té provides clients with strategic intelligence on market opportunities and threats. She covers such diverse areas as global branding, new product development, payment cards, clinical trials, and political risk. An expert in primary research, Té has interviewed business, government and labor leaders, doctors and technical experts—and managed focus groups—around the world. She was profiled in Super Searchers Go to the Source as one of the top US interviewers.
Prior to founding her own firm, Té headed the Industrial & Healthcare Practices of FIND's Strategic Consulting & Research Group and taught at the Zicklin School of Business (Baruch/CUNY). She was the Editor of Business International’s flagship newsletter and helped create its country risk service.
An NYC native, Té is active with Citizen Action, the URJ’s Commission on Social Action, and NY Neighbors for American Values (defending religious freedom, diversity and equality). She holds a Masters from Columbia’s School of International & Public Affairs and a BA from Goucher College. She’s an avid bike rider, theater buff and farmers market supporter—and the bemused owner of 2 demanding felines.