Eye Tracking Your Marketing Investments
October 21, 2013
Hosted by Nancy Lin
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Although most marketers are increasing their online marketing spend, a new report by Adobe shows that only 48% of them feel proficient in digital marketing and only 40% are confident about the effectiveness of their marketing campaigns. This may explain why some companies are beginning to embrace online eye tracking technology to better understand ad consumption behavior. Marketers are now under more pressure than ever to show return on marketing investment, How will this new technology change the way marketers measure their ads and their agencies? Will it reinvent the revenue models for some publishers? Jeff Bander, President of Sticky which provides a unique online eye tracking platform, will share insights about the new technology and discuss its impact on advertising and media strategies.
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“Business Reinvention with Nancy Lin” keeps you up to date on emerging trends and business innovations that could transform your industry. The show helps you make sense of new technologies and business models to understand their implications. Nancy Lin is a thoughtful and engaging host with a knack for asking questions that draw out unexpected insights. Her in-depth interviews with experts empower you to think innovatively and offer you inspiration and business lessons.
Nancy Lin is an executive coach, a business consultant and the founder of Change Agent SF (www.changeagentsf.com). She works with leaders at fast-growing companies to transform the way they look at their business and leadership. She helps companies align people strategy with their business strategy. Nancy brings to her executive coaching and podcast a strong understanding of business, having worked for Yahoo, DHL, Johnson & Johnson and Pepsi. Her insightful probing approach and passion to unleash potential helped companies uncover hidden opportunities, topple conventional thinking and achieve growth in US and international markets. Through the online radio show, she continues to encourage innovative thinking and empowers the audience to overcome their business challenges.
Nancy’s diverse experience also includes international development work, training impoverished farmers in rural Tanzania and expanding professional midwifery education for young indigenous women in Mexico. She is a motivational speaker and has spoken at Google, Visa and HP. Some of her articles are available at BizReinvention dot com.