Local Apps And Mobile Advertising Drive In-Store Purchases

November 12, 2013
Hosted by Bob Pritchard

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Guest Information

Episode Description

Tonight we discuss how the explosion in local mobile data is rewriting the rules for marketers; the Internet of Things; the demise of Everpix; when reaching for your goal, don’t allow yourself to be ignored and we also cover the topical news of the day. We also discuss the myths of email marketing and also the mistakes to avoid when establishing your own business. We also have our very popular email segment. Our interview this week is with Robin Jay, an award-winning author, a professional speaker, the president and founder of the Las Vegas Convention Speakers Bureau and most recently she was a producer of the personal development movie “The Keeper Of The Keys” which stars Jack Canfield, John Gray and Marcy Shimof. She has been featured on MSNBC, Newsweek, CNN, BBC, the New York Times and a heap of other media too numerous to mention.

The Bob Pritchard Radio Show

The Bob Pritchard Radio Show

Tuesday at 5 PM Pacific Time on VoiceAmerica Business Channel

95 percent of all businesses fail within 10 years. Most small to medium businesses struggle to make wages. Bob Pritchard is a highly regarded expert with a track record of identifying the issues facing businesses and determining simple solutions to make them highly profitable.

Despite the glitz and glamor, Entertainment operates in the same way as any other business and as we live in a Celebrity obsessed society, people will enjoy this segment. Some of the best Business and marketing screw ups illustrate in a funny and impactful way some of the pitfalls that can be encountered in business, what went wrong and why.

Every business discipline from leadership to corporate culture, marketing to customer service, seeking investment to using social media, sponsorship, hospitality and many others. Straight talking, nothing is off the table and nothing is taboo. The Bob Pritchard Show is broadcast live every Tuesday at 5 PM Pacific Time on the VoiceAmerica Business Channel.

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Bob Pritchard

Bob Pritchard

Bob Pritchard has over 30 years’ experience as a straight talking business and marketing troubleshooter and consultant with many of the world’s leading companies on 5 continents. Bob is the recipient of the highly coveted International Marketer of the Year Award, a distinction he shares with some of the world’s top business leaders.

Bob's newest book, Kick Ass Business and Marketing Secrets. How To Blitz Your Competition, the 100,000 word business bible, was released globally by Wiley and Sons, the world's largest business book publisher, in August 2011.

Bob has been a Business speaker and trainer at over 1,500 conferences, including 91 Fortune 500 companies. He has presented to major corporations in 53 countries. Bob was also Joint winner of a Clio award and joint winner of 4 Silver Telly awards for work with Citibank.

Bob was a television and live performer for 15 years, appearing in some 400 television shows as a singer and actor with several recordings including one top 10 hit. He is the Author of 5 internationally best-selling books, including ‘Complex Marketing Made Simple,’ with sales exceeding 100,000 copies. Bob has a wide knowledge of business, has business interests around the world and understands global business and opportunities.

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