Decoding the Unconscious Buying Decisions - How Neuromarketing Is Reshaping Marketing Strategy
November 18, 2013
Hosted by Nancy Lin
Marketers have known for a long time that consumers don’t always know why they buy the things they buy. A study published in Germany indicates that the brain unconsciously prepares our decisions several seconds before we consciously decide what we’re going to do. Now neuromarketing is shedding new light on the unconscious thinking processes that underlie consumer behavior. It’s a new field of marketing research and helps marketers understand consumers' brain responses to brands, products and shopping. In this episode, Steve Genco and Andrew Pohlmann, authors of Neuromarketing for Dummies, will discuss what motivates consumer behavior and how the new insights are influencing marketing decisions.
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“Business Reinvention with Nancy Lin” keeps you up to date on emerging trends and business innovations that could transform your industry. The show helps you make sense of new technologies and business models to understand their implications. Nancy Lin is a thoughtful and engaging host with a knack for asking questions that draw out unexpected insights. Her in-depth interviews with experts empower you to think innovatively and offer you inspiration and business lessons.
Nancy Lin is an executive coach, a business consultant and the founder of Change Agent SF (www.changeagentsf.com). She works with leaders at fast-growing companies to transform the way they look at their business and leadership. She helps companies align people strategy with their business strategy. Nancy brings to her executive coaching and podcast a strong understanding of business, having worked for Yahoo, DHL, Johnson & Johnson and Pepsi. Her insightful probing approach and passion to unleash potential helped companies uncover hidden opportunities, topple conventional thinking and achieve growth in US and international markets. Through the online radio show, she continues to encourage innovative thinking and empowers the audience to overcome their business challenges.
Nancy’s diverse experience also includes international development work, training impoverished farmers in rural Tanzania and expanding professional midwifery education for young indigenous women in Mexico. She is a motivational speaker and has spoken at Google, Visa and HP. Some of her articles are available at BizReinvention dot com.