What Employers Think Of Today's College Graduates
November 19, 2013
Hosted by Bob Pritchard
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Episode Description
Tonight we discuss three studies that show that the majority of employers say that college graduates today lack communication and interpersonal skills, can't think critically and creatively, can't solve problems or write well; Google's investment in alternative energy; another Publicis/Google advertising deal… another nail in the traditional broadcasters coffin; are the valuations put on startup companies with absolutely no revenue an indication that the market has gone crazy. We also discuss the Internet of Everything; most common pitfalls in setting up the small business and where to for Google glass? We also have our very popular email segment. Our interview this week is with Jeff Winsper, CEO of Black Ink, who is a marketing and entrepreneurial veteran and has developed a reporting suite based on software for service which delivers the hard data that marketing has been asking for. It enables the determination of ROI of everything the marketing team puts in place.
The Bob Pritchard Radio Show
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95 percent of all businesses fail within 10 years. Most small to medium businesses struggle to make wages. Bob Pritchard is a highly regarded expert with a track record of identifying the issues facing businesses and determining simple solutions to make them highly profitable.
Despite the glitz and glamor, Entertainment operates in the same way as any other business and as we live in a Celebrity obsessed society, people will enjoy this segment. Some of the best Business and marketing screw ups illustrate in a funny and impactful way some of the pitfalls that can be encountered in business, what went wrong and why.
Every business discipline from leadership to corporate culture, marketing to customer service, seeking investment to using social media, sponsorship, hospitality and many others. Straight talking, nothing is off the table and nothing is taboo.
Bob Pritchard
Bob Pritchard has over 30 years’ experience as a straight talking business and marketing troubleshooter and consultant with many of the world’s leading companies on 5 continents. Bob is the recipient of the highly coveted International Marketer of the Year Award, a distinction he shares with some of the world’s top business leaders.
Bob's newest book, Kick Ass Business and Marketing Secrets. How To Blitz Your Competition, the 100,000 word business bible, was released globally by Wiley and Sons, the world's largest business book publisher, in August 2011.
Bob has been a Business speaker and trainer at over 1,500 conferences, including 91 Fortune 500 companies. He has presented to major corporations in 53 countries. Bob was also Joint winner of a Clio award and joint winner of 4 Silver Telly awards for work with Citibank.
Bob was a television and live performer for 15 years, appearing in some 400 television shows as a singer and actor with several recordings including one top 10 hit. He is the Author of 5 internationally best-selling books, including ‘Complex Marketing Made Simple,’ with sales exceeding 100,000 copies. Bob has a wide knowledge of business, has business interests around the world and understands global business and opportunities.
