The Frenetic Shopping Season… Black Friday, Small Business Saturday, Cyber Monday
November 26, 2013
Hosted by Bob Pritchard
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Guest Information
Episode Description
The United States is gearing up to spend about $70 billion next weekend, with retailers offering very deep discounts In fact five days out, people were already queuing up outside the major retailers. We also discussed how small retailers can make the most of their opportunities while people are in this mood; the fantastic new invention called Coin; the rise and rise of 3-D printers and the extraordinary products that are being produced and the most liked retailers, musicians, television shows, and causes. We also discuss whether to charge an hourly or project fee for your work; the largest social media; Google Glass and the effect the rapid change in technology will have on the community as a whole. Our interview this week is with Simon Treselyan, a fascinating guy who was a deep undercover operative for the British Secret Service, now a best-selling author, an in demand speaker and is in Hollywood for a month or so to lock up a film deal for his latest book. Simon also leads a group of former Special Forces operatives who go into countries and secure the release of children who have been kidnapped or sold into the sex trade or into child labor.
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95 percent of all businesses fail within 10 years. Most small to medium businesses struggle to make wages. Bob Pritchard is a highly regarded expert with a track record of identifying the issues facing businesses and determining simple solutions to make them highly profitable.
Despite the glitz and glamor, Entertainment operates in the same way as any other business and as we live in a Celebrity obsessed society, people will enjoy this segment. Some of the best Business and marketing screw ups illustrate in a funny and impactful way some of the pitfalls that can be encountered in business, what went wrong and why.
Every business discipline from leadership to corporate culture, marketing to customer service, seeking investment to using social media, sponsorship, hospitality and many others. Straight talking, nothing is off the table and nothing is taboo.
Bob Pritchard
Bob Pritchard has over 30 years’ experience as a straight talking business and marketing troubleshooter and consultant with many of the world’s leading companies on 5 continents. Bob is the recipient of the highly coveted International Marketer of the Year Award, a distinction he shares with some of the world’s top business leaders.
Bob's newest book, Kick Ass Business and Marketing Secrets. How To Blitz Your Competition, the 100,000 word business bible, was released globally by Wiley and Sons, the world's largest business book publisher, in August 2011.
Bob has been a Business speaker and trainer at over 1,500 conferences, including 91 Fortune 500 companies. He has presented to major corporations in 53 countries. Bob was also Joint winner of a Clio award and joint winner of 4 Silver Telly awards for work with Citibank.
Bob was a television and live performer for 15 years, appearing in some 400 television shows as a singer and actor with several recordings including one top 10 hit. He is the Author of 5 internationally best-selling books, including ‘Complex Marketing Made Simple,’ with sales exceeding 100,000 copies. Bob has a wide knowledge of business, has business interests around the world and understands global business and opportunities.
