Marketing to Millennials: Myth vs Fact

December 10, 2013
Hosted by Bonnie D. Graham

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Episode Description

Today’s buzz: Millennials. Millennials, aka Gen Y, are the post-Gen X demographic born between the early 1980s–early 2000s. A diverse, well-educated, expressive cohort, they’ve made a unique mark on commerce, work, and social media. According to a Daily Mail 2013 survey, 94% of Millennials would prefer to give up sex than give up their smartphone. How do you market to this burgeoning segment? Hear from these experts: Craig Macdonald, a Managing Director with Accenture Interactive’s Marketing Data Management and Data Monetization Practice, helps the world’s largest advertisers manage their global marketing and media programs. Dr. Paul Marsden, a consumer psychologist, helps brands understand consumers and their emotional needs. He co-founded Brainjuicer, an international brand communications research agency. Madhur Aggarwal, SAP VP Strategy and speaker on the Art & Science of Marketing, was named to the 40 under 40 by Brand Innovators. Join us for Marketing to Millennials: Myth vs Fact.

Biz Buzz with Game Changers, Presented by SAP

Biz Buzz with Game Changers, Presented by SAP

Archives Available on VoiceAmerica Business Channel

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on today’s business and industry trends, on Biz Buzz with Game Changers.

Learn how you can become the savvy technology innovator who takes your company across the finish line as you look ahead to the next business and industry strategy.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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