Corporate Social Responsibility (CSR) – The New Competitive Advantage
December 13, 2013
Hosted by Olivia Parr-Rud
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Episode Description
In a recent global survey, more than 80% of customers said they care as much about a company’s values and level of social responsibility as they do about the company’s offerings, employment practices, and/or profitability. They want businesses to balance their economic gain with the welfare of their employees, the society and the environment. As a result, companies are realizing that it’s not a matter of whether to engage in CSR, but rather how CSR can be employed to support the company’s goals. Today, some of the best and most profitable companies understand that CSR can be good for business. They are actually doing ‘good’ while doing well. As a result, experts believe a majority of companies will be working with or towards CSR within the next decade. So, the trend is definitely moving in the right direction. Please join me and my guest, Susanne Gargiulo, as we explore Corporate Social Responsibility and its impact on our businesses, society, and the planet.
Quantum Business Insights with Olivia Parr-Rud
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In today’s fast-paced, high-tech, global economy, the business landscape is constantly changing. The confluence of big data, emerging technologies, and global connectivity puts unprecedented pressure on companies to become more innovative and agile. To maintain a competitive edge, companies must constantly adapt while continuing to identify and exploit new opportunities. Interestingly, new models are emerging from science and nature that offer a unique perspective – one that sees our global economy as a highly interconnected, continually evolving complex adaptive system. These models unveil powerful insights for optimizing our business strategies and processes. Each week on Quantum Business Insights, Olivia explores these concepts with thought leaders from around the globe. We look for ways to leverage their insights to ignite innovation, inspire our workforce, and create positive outcomes for our companies, our communities, and the planet.
Olivia Parr-Rud
Olivia Parr-Rud is a renowned thought-leader, speaker, author, and consultant in the areas of business intelligence, innovative leadership, and organizational alignment. She is considered a pioneer in the integration of data science and holistic organizational practices that deliver success through the optimal blending of quantitative and qualitative methodologies and practices.
Her early research and innovative advancements in data mining and business intelligence led to the writing of her best-selling book, Data Mining Cookbook, Modeling for Acquisition, Risk and Customer Relationship Management (Wiley, 2001). Realizing the need for enhanced human competencies in fast-paced, high-tech organizations, she was inspired to conduct research in the areas the communication, collaboration, innovation, adaptability, and leadership. This led to the unveiling of links between the global economy, organizational dynamics and complexity science, highlighted in her second book, Business Intelligence Success Factors, Aligning for Success in a Global Economy (Wiley/SAS, 2009).
Olivia lectures and consults internationally in the areas of business intelligence, communication, innovation, and leadership. Her current research is focused on psychology, human capital, brain science, quantum physics, evolutionary biology, systems theory, and complexity science. She holds a BA in Mathematics and an MS in Statistics.
