Special Encore Presentation: Marketing to Millennials: Myth vs Fact
December 24, 2013
Hosted by Bonnie D. Graham
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
Today’s buzz: Millennials. Millennials, aka Gen Y, are the post-Gen X demographic born between the early 1980s–early 2000s. A diverse, well-educated, expressive cohort, they’ve made a unique mark on commerce, work, and social media. According to a Daily Mail 2013 survey, 94% of Millennials would prefer to give up sex than give up their smartphone. How do you market to this burgeoning segment? Hear from these experts: Craig Macdonald, a Managing Director with Accenture Interactive’s Marketing Data Management and Data Monetization Practice, helps the world’s largest advertisers manage their global marketing and media programs. Dr. Paul Marsden, a consumer psychologist, helps brands understand consumers and their emotional needs. He co-founded Brainjuicer, an international brand communications research agency. Madhur Aggarwal, SAP VP Strategy and speaker on the Art & Science of Marketing, was named to the 40 under 40 by Brand Innovators. Join us for Marketing to Millennials: Myth vs Fact.
Biz Buzz with Game Changers, Presented by SAP
Archives Available on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on today’s business and industry trends, on Biz Buzz with Game Changers.
Learn how you can become the savvy technology innovator who takes your company across the finish line as you look ahead to the next business and industry strategy.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
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