Path to Success: Sell-Design-Build vs. Design-Build-Sell?

January 2, 2014
Hosted by Bonnie D. Graham

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Episode Description

Today’s buzz: First things first. You’re a startup with a game-changing idea. How do you proceed: design and build before you sell it, or sell the vision before spending resources to design and build? Quoting the Bard, “Aye, there’s the rub.” Perhaps you simply need the agility to switch between both development modes, depending on each real-life scenario. The experts speak. James Sinclair, EnterpriseJungle: “’Sell-Design-Build’ is an invaluable model allowing a startup valuable time to validate their business case prior to engineering. Sell-Design-Build vs. failing by building a product no one wants.” Jan-Kees Buenen, SynerScope: “The more your product will create a paradigm shift, the more you may have to design and build some of it up front to create sufficient trust for your vision.” Kaustav Mitra, SAP: “I have not failed. I've just found 10,000 ways that won't work” (Thomas A. Edison). Join us for the Path to Success: Sell-Design-Build vs. Design-Build-Sell?

Startup Focus with Game-Changers, Presented by SAP

Startup Focus with Game-Changers, Presented by SAP

Tuesday at 9 AM Pacific Time/12 Noon Eastern Time on VoiceAmerica Business Channel

Game-changing technologies are transformational, exciting and disruptive for a reason. They shake up the status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

Take Big Data. In the last few years, Big Data has gone from buzzword du jour to making a significant impact in all facets of our public and private lives. Whether serving-up finely-tuned ads on Social media sites, or delivering better services to residents in cities, the impact and potential of Big Data are just beginning to be realized.

Join host Bonnie D. Graham for Startup Focus with Game-Changers, our series about today’s top innovative Startups and emerging trends in the Big Data space, including Augmented Reality, Internet of Things, Machine Learning, Predictive Analytics, and learn how you can grow your business and profit.

Startup Focus with Game Changers, presented by SAP, Tuesdays at 9 AM Pacific Time / 12 Noon Eastern Time on the Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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