Beyond Channels: Chasing Retail Customer Loyalty

January 7, 2014
Hosted by Bonnie D. Graham

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Episode Description

The buzz: Wake-up, retailers! Today’s shoppers are not loyal to any one channel. They expect to browse, price, purchase, and even return items across multiple platforms and devices. Are you ready? The experts speak: Brian Kilcourse, Retail Systems Research: “The retail industry is at a true ‘reset’ moment, triggered by the rapid adoption of consumer technologies around the globe. It’s no longer about what retailers want to sell, but what consumers want to buy.” Christine B. Whittemore, Simple Marketing Now: “The biggest challenge in retail today is figuring out how to be human across all channels and expressing that in a convincing manner to customers.” Russ Hill, Jr., SAP: “Uncovering customer buying behavior is a matter of survival and a necessary ingredient that is radically changing the way business processes are orchestrated in the retail enterprise. No longer open heart surgery, but a heart transplant.” Join us for more insights on Beyond Channels: Chasing Retail Customer Loyalty.

Biz Buzz with Game Changers, Presented by SAP

Archives Available on VoiceAmerica Business Channel

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on today’s business and industry trends, on Biz Buzz with Game Changers.

Learn how you can become the savvy technology innovator who takes your company across the finish line as you look ahead to the next business and industry strategy.

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Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. In 2011, working at the enterprise software leader SAP, she successfully created, produced and hosted the weekly “Coffee Break with Game-Changers” business thought leadership roundtable radio series. Over the next eight years, she developed 45 additional series that attracted millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has also been engaged by other global enterprises to develop and host their radio and podcast series. What powers Bonnie’s passion for radio? She “loves speaking with smart people!”

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Episode Directory

March 2014

February 2014

January 2014

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