Beyond Channels: Chasing Retail Customer Loyalty

January 7, 2014
Hosted by Bonnie D. Graham

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Episode Description

The buzz: Wake-up, retailers! Today’s shoppers are not loyal to any one channel. They expect to browse, price, purchase, and even return items across multiple platforms and devices. Are you ready? The experts speak: Brian Kilcourse, Retail Systems Research: “The retail industry is at a true ‘reset’ moment, triggered by the rapid adoption of consumer technologies around the globe. It’s no longer about what retailers want to sell, but what consumers want to buy.” Christine B. Whittemore, Simple Marketing Now: “The biggest challenge in retail today is figuring out how to be human across all channels and expressing that in a convincing manner to customers.” Russ Hill, Jr., SAP: “Uncovering customer buying behavior is a matter of survival and a necessary ingredient that is radically changing the way business processes are orchestrated in the retail enterprise. No longer open heart surgery, but a heart transplant.” Join us for more insights on Beyond Channels: Chasing Retail Customer Loyalty.

Biz Buzz with Game Changers, Presented by SAP

Biz Buzz with Game Changers, Presented by SAP

Archives Available on VoiceAmerica Business Channel

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on today’s business and industry trends, on Biz Buzz with Game Changers.

Learn how you can become the savvy technology innovator who takes your company across the finish line as you look ahead to the next business and industry strategy.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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Episode Directory

March 2014

February 2014

January 2014

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  • 1/14/2014: Rise of the Social Enterprise Whats Up Listen Now
  • 1/7/2014: Beyond Channels: Chasing Retail Customer Loyalty Listen Now