Strategic Content Marketing, How to Use Your Intellectual Capital to Differentiate Your Brand and Generate Revenues
January 16, 2014
Hosted by Té Revesz
What is the best way to convince clients and potential clients that your firm is really something special? My guest, Karen Schneider, Director of Global Product Marketing & Programs for Capgemini Financial Services, has the answer: Strategic Content Marketing. Find out what keeps your customers awake, then create content to fills the need. She’s transformed Capgemini’s intellectual capital into effective marketing campaigns that have resulted in millions of dollars in revenues. Drawing on intellectual capital generated by consultants in 30 countries, plus client input, Capgemini developed a rigorously efficient process to create a series of financial services “World Reports”. The “World Report” franchise serves as a brand differentiator with an industry renowned reputation & a vehicle to create dynamic customer experiences. But you don’t have to be an industry giant to use strategic content marketing to connect with customers. Firms of any size can do it and Karen will tell us how
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We are all operating in a dynamic global marketplace, whether we reach across borders to find new customers and fresh ideas or face overseas competitors in our home market.
Global Reach embraces the opportunities and challenges we encounter when operating in multiple countries and cultures. We talk with entrepreneurs and executives about their strategies for winning in fast changing world markets: cross-cultural communication, global branding, media and marketing, transportation and manufacturing, the future of finance, alternative investment strategies, innovation and IP protection.
Global Reach interviews thought leaders about 21st century megatrends that impact international entities: trends like the business and politics of sustainability, the morphing nature of competitiveness, globalization, global companies vs national governments, worldview and growth prescriptions, emerging markets issues, and the corporate impact on society (governance, ethics and leadership).
Té Revesz is known for her ability to conduct strategic research on a global basis and for her creativity in handling complex business challenges.
As principal of GlobalReach-SBI, a research and consulting firm with a network spanning over 60 countries, Té provides clients with strategic intelligence on market opportunities and threats. She covers such diverse areas as global branding, new product development, payment cards, clinical trials, and political risk. An expert in primary research, Té has interviewed business, government and labor leaders, doctors and technical experts—and managed focus groups—around the world. She was profiled in Super Searchers Go to the Source as one of the top US interviewers.
Prior to founding her own firm, Té headed the Industrial & Healthcare Practices of FIND's Strategic Consulting & Research Group and taught at the Zicklin School of Business (Baruch/CUNY). She was the Editor of Business International’s flagship newsletter and helped create its country risk service.
An NYC native, Té is active with Citizen Action, the URJ’s Commission on Social Action, and NY Neighbors for American Values (defending religious freedom, diversity and equality). She holds a Masters from Columbia’s School of International & Public Affairs and a BA from Goucher College. She’s an avid bike rider, theater buff and farmers market supporter—and the bemused owner of 2 demanding felines.