Consumer Engagement: Walking A Fine Digital Line
February 18, 2014
Hosted by Bonnie D. Graham
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
Today’s buzz: Customer engagement. The changing digital landscape is challenging your ability to connect with customers and theirs to connect with you. Have you figured out yet how to become the digital brand they really want you to be? The experts speak. Becky Carroll, PwC: “Companies are becoming big and slow and losing their agility; it is time to become big and fast if one is to keep up with the rapidly changing competitive market - and customer expectations." Kees Jacobs, Capgemini: “There is a ‘scary digital line’ between adding value to consumers on the one hand and intruding their privacy on the other. In their drive to leverage all kinds of great digital technologies, more and more companies are stepping on ‘digital landmines’ that are exploding in their face.” Dr. Volker Hildebrand, SAP: “Knowing is not enough. We must apply. Willing is not enough. We must do.” (Johann Wolfgang Goethe). Join us for Consumer Engagement: Walking A Fine Digital Line.
Biz Buzz with Game Changers, Presented by SAP
Archives Available on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on today’s business and industry trends, on Biz Buzz with Game Changers.
Learn how you can become the savvy technology innovator who takes your company across the finish line as you look ahead to the next business and industry strategy.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
Episode Directory
March 2014
February 2014
- 2/25/2014: Special Encore Presentation: Rise of the Social Enterprise Whats Up Listen Now
- 2/18/2014: Consumer Engagement: Walking A Fine Digital Line Listen Now
- 2/11/2014: Real time Business: Breakthrough Results Listen Now
- 2/4/2014: Manufacturing Trends: Automation in Overdrive Listen Now
January 2014
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