Consumer Engagement: Walking A Fine Digital Line
February 18, 2014
Hosted by Bonnie D. Graham
Today’s buzz: Customer engagement. The changing digital landscape is challenging your ability to connect with customers and theirs to connect with you. Have you figured out yet how to become the digital brand they really want you to be? The experts speak. Becky Carroll, PwC: “Companies are becoming big and slow and losing their agility; it is time to become big and fast if one is to keep up with the rapidly changing competitive market - and customer expectations." Kees Jacobs, Capgemini: “There is a ‘scary digital line’ between adding value to consumers on the one hand and intruding their privacy on the other. In their drive to leverage all kinds of great digital technologies, more and more companies are stepping on ‘digital landmines’ that are exploding in their face.” Dr. Volker Hildebrand, SAP: “Knowing is not enough. We must apply. Willing is not enough. We must do.” (Johann Wolfgang Goethe). Join us for Consumer Engagement: Walking A Fine Digital Line.
Biz Buzz with Game Changers, Presented by SAP
Archives Available on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on today’s business and industry trends, on Biz Buzz with Game Changers.
Learn how you can become the savvy technology innovator who takes your company across the finish line as you look ahead to the next business and industry strategy.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.