Secrets of Global Branding: Developing and cultivating your global footprint across various global business models and brand management models
February 13, 2014
Hosted by Té Revesz
This week Bill Bierce, adviser to numerous global enterprises and entrepreneurs, reveals the secrets of global branding. President of the award winning business, start-ups and technology law firm Bierce & Kenerson PC, Bill talks about key challenges when developing and cultivating your global brand footprint. How do you create a brand management model that supports your business model? In a single entity? A new venture? A JV? A strategic alliance? What do you need to know to roll-up unrelated companies under a common brand, in multi-markets? Does the source of funds matter? How? What are funding sources for new brands? Protecting your brand in multiple jurisdictions: trademark vs copyright vs trade secrets? What does your TM NOT protect? What about costs? How do you extend a brand to new goods & services? How do you deal with inevitable conflicts of cohabitation? What unique challenges can you face with online branding? What do global privacy issues have to do with your global brand?
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We are all operating in a dynamic global marketplace, whether we reach across borders to find new customers and fresh ideas or face overseas competitors in our home market.
Global Reach embraces the opportunities and challenges we encounter when operating in multiple countries and cultures. We talk with entrepreneurs and executives about their strategies for winning in fast changing world markets: cross-cultural communication, global branding, media and marketing, transportation and manufacturing, the future of finance, alternative investment strategies, innovation and IP protection.
Global Reach interviews thought leaders about 21st century megatrends that impact international entities: trends like the business and politics of sustainability, the morphing nature of competitiveness, globalization, global companies vs national governments, worldview and growth prescriptions, emerging markets issues, and the corporate impact on society (governance, ethics and leadership).
Té Revesz is known for her ability to conduct strategic research on a global basis and for her creativity in handling complex business challenges.
As principal of GlobalReach-SBI, a research and consulting firm with a network spanning over 60 countries, Té provides clients with strategic intelligence on market opportunities and threats. She covers such diverse areas as global branding, new product development, payment cards, clinical trials, and political risk. An expert in primary research, Té has interviewed business, government and labor leaders, doctors and technical experts—and managed focus groups—around the world. She was profiled in Super Searchers Go to the Source as one of the top US interviewers.
Prior to founding her own firm, Té headed the Industrial & Healthcare Practices of FIND's Strategic Consulting & Research Group and taught at the Zicklin School of Business (Baruch/CUNY). She was the Editor of Business International’s flagship newsletter and helped create its country risk service.
An NYC native, Té is active with Citizen Action, the URJ’s Commission on Social Action, and NY Neighbors for American Values (defending religious freedom, diversity and equality). She holds a Masters from Columbia’s School of International & Public Affairs and a BA from Goucher College. She’s an avid bike rider, theater buff and farmers market supporter—and the bemused owner of 2 demanding felines.