Future of the Empowered Marketer: Science of Customer Centricity

March 27, 2014
Hosted by Bonnie D. Graham

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Episode Description

The buzz: Marketers. Engaging, delighting, and earning the loyalty of your connected, empowered customers is a complex, evolving science. You need to learn what they like, how they shop, how they like to interact; master social media listening; respond quickly to market trends; and gain visibility into trends. Oh, my! The experts speak. David Raab, Raab Associates: “Marketers can’t buy software. Any company where the CMO has a bigger budget than the CIO is in serious trouble.” Gerry Brown, Ovum: “Winning companies will continually adjust to fast changing customer demand patterns and social comments, aggressive competitor actions, and media news items content.” Jeff Tanner, Professor: “The only sustainable competitive advantage is to learn faster than your competition, and to be able to act on that learning” (Jack Welch). Michelle Cooper, SAP: “When you’re finished changing, you’re finished” (Benjamin Franklin). Join us for Future of the Empowered Marketer: Science of Customer Centricity

Future of Business with Game Changers, Presented by SAP

Future of Business with Game Changers, Presented by SAP

Thursday at 7 AM Pacific Time on VoiceAmerica Business Channel

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on a glimpse into tomorrow’s hot business and industry trends, on The Future of Business with Game Changers.

Learn how you can become the savvy Transformation Leader who takes your company across the finish line as you look ahead to the next wave of business innovation.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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