Future of the Empowered Marketer: Science of Customer Centricity

March 27, 2014
Hosted by Bonnie D. Graham

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Episode Description

The buzz: Marketers. Engaging, delighting, and earning the loyalty of your connected, empowered customers is a complex, evolving science. You need to learn what they like, how they shop, how they like to interact; master social media listening; respond quickly to market trends; and gain visibility into trends. Oh, my! The experts speak. David Raab, Raab Associates: “Marketers can’t buy software. Any company where the CMO has a bigger budget than the CIO is in serious trouble.” Gerry Brown, Ovum: “Winning companies will continually adjust to fast changing customer demand patterns and social comments, aggressive competitor actions, and media news items content.” Jeff Tanner, Professor: “The only sustainable competitive advantage is to learn faster than your competition, and to be able to act on that learning” (Jack Welch). Michelle Cooper, SAP: “When you’re finished changing, you’re finished” (Benjamin Franklin). Join us for Future of the Empowered Marketer: Science of Customer Centricity

Future of Business with Game Changers, Presented by SAP

Archives Available on VoiceAmerica Business Channel

The world of business is being dramatically impacted by the increasing adoption of the Cloud, and by the mainstreaming of new technologies that have hitherto been the domain of imaginative Hollywood films, including artificial intelligence, machine learning, Internet of Things, augmented reality and more.

Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our series on how modern technology is completely redefining the world of business, on the Future of Business with Game-Changers.

With digital transformation becoming a mission-critical imperative, every company needs to simultaneously chart its future path while keeping an eye on the rear-view mirror to see who’s coming up in the fast lane to overtake them. In many ways, this is making every business a technology business, no matter their size, industry or geographic location.

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Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. In 2011, working at the enterprise software leader SAP, she successfully created, produced and hosted the weekly “Coffee Break with Game-Changers” business thought leadership roundtable radio series. Over the next eight years, she developed 45 additional series that attracted millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has also been engaged by other global enterprises to develop and host their radio and podcast series. What powers Bonnie’s passion for radio? She “loves speaking with smart people!”

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