Branding: Your Fuel for Greater Success

April 16, 2014
Hosted by Marcia Zidle

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Guest Information

Episode Description

Branding fuels your success in these funky and interesting times. Branding is your differentiator in the marketplace. Customers want to engage experts that provide high octane fuel that skyrockets their business past the competition. Everything and everyone communicates your branding - from your logo to every individual you employ. Have you hired with that premise in mind? Every communication by your company and the individuals re-enforce, or not, your brand. There are no exceptions. Your brand provides a mantra-of-sorts for your staff, your culture and your customers. Does your personal passion and values align with the company’s branding? From my observations across 11 countries, it is the leader’s passion and commitment that drives his or her business through the ups and downs of the economy to lasting success. Strong branding is your igniter and fuel for future business growth and soaring to new heights.

The Business Edge

The Business Edge

Archives Available on VoiceAmerica Business Channel

Your entrepreneurial vision has taken hold. Your business is growing. It's everything you hoped for and more. Or is it? With growth come bigger headaches: more hiring, more capital, more customers to satisfy, more employees to deal with, more plates to juggle and more demands on your time. Whether you realize it or not, you are experiencing Growing Pains!

On The Business Edge, with host Marcia Zidle, The Smart Moves Coach, you will hear how to make the leap from running a stressful business that is always putting out fires to leading a successful company that operates like a finely tuned management machine. You will meet savvy, street smart entrepreneurs and business leaders who’ll share their stories of success and even missteps as well as practical solutions to the unique challenges faced by growing companies.

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Marcia Zidle

Marcia Zidle

Marcia Zidle, The Smart Moves Coach, works with entrepreneurial ventures and small to medium size companies to build and leverage their leadership foundation to move from Start-Up to Scale-Up to Successful Enterprise. In other words, she helps them take the growing pains out of growth.

Coming from a unique entrepreneurial and corporate background, she’s both street smart and strategic as she guides CEO’s and their management teams to focus on the right priorities - the right talent - the right alignment - the right performance to get the right results that will satisfy their investors, customers and other stakeholders.

With 25 years of management, business consulting and international experience, she brings an expertise in executive and team leadership; employee engagement and performance; personal and organization change; emotional and social intelligence. Her clients range from privately owned businesses to mid-market professional firms to divisions of global companies in the following industries: healthcare, financial services, insurance, manufacturing, transportation, high-tech, hospitality as well as governments and nonprofit agencies.

Marcia's "claim to fame" is as a global citizen, living as an expatriate with her family in Scandinavia and Australia. In fact, one of her children is an "Aussie.” She’s traveled in over 30 countries throughout Europe, the Middle East, Far East and South Pacific.

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