Gamification: Filling the Customer Expectation vs Sales Gap

April 9, 2014
Hosted by Bonnie D. Graham

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Episode Description

The buzz: Game on! We’ve always been drawn to games in our leisure time, from Senet (Egypt), Mahjong (China), dice (Iran, India) to Monopoly (US), and videogames. But while we were having fun, gaming became a serious player in the arenas of formal learning, workplace productivity and even sales. We’ve heard that 70% of the top 2000 companies plan to use gamification (term coined in 2002 by Nick Pelling) by 2015. Are you in it to win it? The experts speak. Prof. Ashok Ranchhod, Games Design Hub: “Curiosity may have killed the cat, so we should love and respect it. For without curiosity and imagination, we would all be the living dead.” Gopal RajGuru, Innovate+Grow Group: “Gamification has its place … but some things are difficult to put into a meaningful game that both entertains and educates.” Philipp Herzig, SAP: “The opposite of play is not work, it’s depression” (Brian Sutton-Smith, play theorist, game researcher). Join us for Gamification: Filling the Customer Expectation vs Sales Gap.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of more than 25 weekly business thought leadership talk series presented by SAP under the banner of Coffee Break with Game-Changers Radio, which debuted in 2011. In a uniquely lively, unscripted roundtable discussion format, Game-Changers offers a broad range of expert business and technology insights to a global business audience.

SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, on-demand deployments, and mobile devices.

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