Startups Selling to Enterprise: Dare to Dream Big, Part 2

April 10, 2014
Hosted by Bonnie D. Graham

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Guest Information

Episode Description

Today’s buzz: Enterprises. Some startups simply refuse to start small, preferring to approach the enterprise market in hopes of landing a big customer from the get-go. Success may come to the startup who understands the enterprise audience, is savvy about positioning their products, and knows their own strengths and weaknesses. If this is a lot to get your arms around, or you’re still trying to get it right, we’ve got first-hand insights from in-the-trenches startup veterans who figured it out. Christopher Carter, CEO, Approyo: “Do not be afraid to fail. Go In prepared and ready to lay it all on the line. If you lose, lose with style and grace. You never know when or what the end really is.” Vish Canaran, President, CEO and Chief Data Scientist, Liquid Analytics: “Software = Team. The best teams build the best software." Join them and Deepak Aher, SAP Startup Focus for SAP HANA, for much more on Startups Selling to the Enterprise: Dare to Dream Big – Part 2.

Startup Focus with Game-Changers, Presented by SAP

Archives Available on VoiceAmerica Business Channel

Game-changing technologies are transformational, exciting and disruptive for a reason. They shake up the status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

Take Big Data. In the last few years, Big Data has gone from buzzword du jour to making a significant impact in all facets of our public and private lives. Whether serving-up finely-tuned ads on Social media sites, or delivering better services to residents in cities, the impact and potential of Big Data are just beginning to be realized.

Join host Bonnie D. Graham for Startup Focus with Game-Changers, our series about today’s top innovative Startups and emerging trends in the Big Data space, including Augmented Reality, Internet of Things, Machine Learning, Predictive Analytics, and learn how you can grow your business and profit.

Bonnie D. Graham

Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”

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