Unless They Improve, Wearables Are A Short Term Fad
April 15, 2014
Hosted by Bob Pritchard
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Guest Information
Episode Description
Americans discard wearables after about three months because of a multitude of reasons. We discussed the ways that entrepreneurs can change this dynamic; we discussed how tech ventures are biased towards younger people; the average age at founding of billion-dollar businesses is just 31 years old, while CEOs commence their tenure at S&P 500 companies at 53; we introduce the three teenage entrepreneurs who have launched Thinkspace for schools and colleges, continuing our practice of saluting teenage entrepreneurs. Effective communication today, irrespective of whether you use snail mail, traditional media or new media, it is absolutely critical. We discus each of the 10 elements that are absolutely essential for effective communication and assign a relative weight to each of these elements. This is a session that any businessperson needs to hear. We also talk to Chris Adams, Global CEO and Executive Director of online video streaming syndication company, Spondo. Chris has world-class, groundbreaking credits that go on for pages and pages. So I will just tell you a little bit. He is an internationally recognized new media pioneer, media, entertainment and technology executive with a history including Facebook, amazon, lycos, HBO; Comcast Cable and Interactive; and Glam.com where he built GlamTV. He was involved with movies that were nominated for 11 Academy Awards, and has also just published his third childrenʼs book which is narrated by Hugh Jackman and all profits will benefit The Global Poverty Project and World Vision.
The Bob Pritchard Radio Show
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95 percent of all businesses fail within 10 years. Most small to medium businesses struggle to make wages. Bob Pritchard is a highly regarded expert with a track record of identifying the issues facing businesses and determining simple solutions to make them highly profitable.
Despite the glitz and glamor, Entertainment operates in the same way as any other business and as we live in a Celebrity obsessed society, people will enjoy this segment. Some of the best Business and marketing screw ups illustrate in a funny and impactful way some of the pitfalls that can be encountered in business, what went wrong and why.
Every business discipline from leadership to corporate culture, marketing to customer service, seeking investment to using social media, sponsorship, hospitality and many others. Straight talking, nothing is off the table and nothing is taboo.
Bob Pritchard
Bob Pritchard has over 30 years’ experience as a straight talking business and marketing troubleshooter and consultant with many of the world’s leading companies on 5 continents. Bob is the recipient of the highly coveted International Marketer of the Year Award, a distinction he shares with some of the world’s top business leaders.
Bob's newest book, Kick Ass Business and Marketing Secrets. How To Blitz Your Competition, the 100,000 word business bible, was released globally by Wiley and Sons, the world's largest business book publisher, in August 2011.
Bob has been a Business speaker and trainer at over 1,500 conferences, including 91 Fortune 500 companies. He has presented to major corporations in 53 countries. Bob was also Joint winner of a Clio award and joint winner of 4 Silver Telly awards for work with Citibank.
Bob was a television and live performer for 15 years, appearing in some 400 television shows as a singer and actor with several recordings including one top 10 hit. He is the Author of 5 internationally best-selling books, including ‘Complex Marketing Made Simple,’ with sales exceeding 100,000 copies. Bob has a wide knowledge of business, has business interests around the world and understands global business and opportunities.
