Ten Myths About the Baby Friendly Hospital Initiative

April 21, 2014
Hosted by Marie Biancuzzo, RN MS IBCLC

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Episode Description

You’ve heard the term “baby-friendly hospital,” but do you know what it means? You may be aware that there are “ten steps” or criteria that hospitals must do in order to be considered “baby-friendly” and supportive of breastfeeding. Do you know what they are? And do you know the truths about them? Tune in as Marie reflects on her experience as a nurse and past president of Baby-Friendly USA to explain the Baby-Friendly Hospital Initiative, and delve into how it can be an asset not just for newborns but also their parents and hospital staff. From policy development and staff training through prenatal counseling and postpartum education, rooming-in and breastfeeding on-demand through breastfeeding support, pacifiers, formula supplementation, and more Marie explains the truth of Baby-Friendly efforts in a show that will benefit families and health care providers alike. For questions, e-mail radio@breastfeedingoutlook.com anytime.

Born to be Breastfed

Born to be Breastfed

New shows weekly on VoiceAmerica Health and Wellness Channel

Every new mother hears that breast is best. Many decide to breastfeed so their baby has the best. But soon after birth, the days are often fraught with sleep deprivation and conflicting messages from peers, family members, and health care professionals. Later, negative messages from the media and critical comments from family members and others may trigger mothers to question their decision. Feelings of inadequacy, intimidation and societal pressure to wean can cause mothers to give up breastfeeding before meeting their goals.

The aim of this show is to empower parents to overcome the barriers that keep them from beginning or continuing to breastfeed. Through discussion of hospital practices, milk supply, medications, returning to work, milk storage options, and more, this show will provide an informed and supportive voice for new families and established families, so that they can take charge of their breastfeeding experience from conception through weaning.

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Marie Biancuzzo, RN MS IBCLC

Marie Biancuzzo, RN MS IBCLC

Marie Biancuzzo started helping mothers, babies and families to succeed at breastfeeding more than thirty years ago. Fondly remembered for decades by mothers, she earned their trust by helping them to cut through the misinformation, bust the myths, and believe in themselves. Among her peers, Marie has received international recognition as a clinical expert, book author, and national-level change agent. She was a founding member of the United States Breastfeeding Committee, the past president of Baby-Friendly USA, and the founding editor of Nursing for Women's Health.

Marie has both depth and breadth of expertise from having worked in community and teaching hospitals, with mothers and health care providers, in nearly all subspecialties of maternal infant health. From the mother’s hospital bedside to the university classroom, Marie has honed her skills at helping people be good consumers of health care information.

A native of the Rochester, New York area, Marie now resides in the Washington DC area but crisscrosses the country as Director of Breastfeeding Outlook, the education company she founded in 1998. Through her courses and seminars, Marie works to help nurses and other professionals learn how to help families with breastfeeding and related perinatal topics. Recognized for her warmth and personable teaching style, Marie continues to provide direct assistance to mothers, as well.

Marie writes weekly for her blog, The Gold Standard Line.

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