Women In Business Making A Difference

April 21, 2014
Hosted by Desiree Watson

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Guest Information

Episode Description

Women In Business Making A Difference - will be our discussion topic at The Wellness Lounge, A Step Further 9 a.m. E.S.T. Monday when host Desiree Watson welcomes guest Tenagne Girma-Jeffries to the show. Tenagne Girma-Jeffries is the CEO and owner of the The Cultivation Group. Tenagne Girma-Jeffries has had an extensive career in marketing and building global brands. Tenagne has had tenure at top global advertising agencies including Ogilvy & Mather, Grey Worldwide, The Kaplan Thaler Group and The Sawtooth Group. Her clients have included Procter & Gamble, Coca-Cola Company, Wyeth and McCormick. Tenagne Girma-Jeffries recently launched a new venture called The Cultivation Group, which has allowed her to merge her love for community planning and development with her expertise in marketing. The mission is to transform the urban landscape of Newark culturally and visually one person, one block and one corner at a time. The goal of the group is to create a real movement around community-based economic development. The Cultivation Group just completed construction on their first commercial project in Newark. Tune in Monday, 9 a.m. for the live interview on the Wellness Lounge, A Step Further on the VoiceAmerica Empowerment channel.

Wellness Interactive - A Step Further

New Shows Available on VoiceAmerica Empowerment Channel

WELLNESS INTERACTIVE - A STEP FURTHER empowers you with the benefits of a wellness lifestyle. Desiree Watson, a pioneer in the $4.5 Trillion wellness industry, guides you toward incorporating wellness into your life through commentary and interviews with exemplary personalities from a diverse group of business professionals. Our topics embrace the interconnections of intergenerational in-depth analyses of the wellness lifestyle and its impact on communities. Related topics will embrace a positive impact on how a wellness lifestyle commitment can successfully empower the individual and influence educational and political processes on a local, national and international scale. New Shows are available on the VoiceAmerica Empowerment Channel.

Desiree Watson

Desiree Watson, a recognized humanitarian of note, is considered a “branding guru” and an expert on offering the human side of business strategy. She has advised some of the biggest names and institutions in the worlds of business and education.

She has advised C-level Executives on their approach to Community Social Responsibility (CSR), an issue she believes every corporation and organization should address. While there is an obligation to Corporate Social Responsibility, it is equally as important to support the communities we serve and those who support our businesses. In addition, Watson’s days are filled with advancing the cause of women’s rights and equipping women as they advance their careers, businesses and communities.

Desiree's vision is sought after on the international stage, where she exerts influence on policymakers and corporations operating globally. A member of the Advisory Board of the United Nations Association of New York, she has also served on the United Nations Association National Council. She is a Charter Member of Leading Women Entrepreneurs. She is an Ambassador of the prestigious Global Wellness Institute (GWI), and has also served on the Advisory Board. She has held key roles as the Chairperson of the 60th Anniversary for the United Nations, Executive VP of the UNA NYC, and is a GWD (Global Wellnessday Ambassador). She is also the Founder of the Essex County Chapter of the WPO (Women Presidents Organization) in New Jersey.



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