Value Populations: A New View of the Market with Ken Beller

April 25, 2014
Hosted by Olivia Parr-Rud

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Episode Description

Do you consider yourself a Millennial? A Baby Boomer? Part of the Gen X or Gen Y generation? These demographic groups are not only popular, they are often used by marketers to predict future behavior based on past behavior—measured during historic time periods that are attributed to these generational groups. However, they do not accurately reflect powerful shared experiences, nor do they address shifting global markets and technological acceleration. Yet, they seem to go unchallenged…until now. Tune in and learn a new approach to generational demography. Gain insights into why people behave the way they do and learn to predict future behaviors based on deep-seated and often unconscious values—values that were created by experiencing shared events in the cultural environment during formative years. Learn why values are a key driver of behavior and how they act as motivational filters through which past behaviors are more easily understood and future actions are more predictable.

Quantum Business Insights with Olivia Parr-Rud

Quantum Business Insights with Olivia Parr-Rud

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In today’s fast-paced, high-tech, global economy, the business landscape is constantly changing. The confluence of big data, emerging technologies, and global connectivity puts unprecedented pressure on companies to become more innovative and agile. To maintain a competitive edge, companies must constantly adapt while continuing to identify and exploit new opportunities. Interestingly, new models are emerging from science and nature that offer a unique perspective – one that sees our global economy as a highly interconnected, continually evolving complex adaptive system. These models unveil powerful insights for optimizing our business strategies and processes. Each week on Quantum Business Insights, Olivia explores these concepts with thought leaders from around the globe. We look for ways to leverage their insights to ignite innovation, inspire our workforce, and create positive outcomes for our companies, our communities, and the planet.

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Olivia Parr-Rud

Olivia Parr-Rud

Olivia Parr-Rud is a renowned thought-leader, speaker, author, and consultant in the areas of business intelligence, innovative leadership, and organizational alignment. She is considered a pioneer in the integration of data science and holistic organizational practices that deliver success through the optimal blending of quantitative and qualitative methodologies and practices.

Her early research and innovative advancements in data mining and business intelligence led to the writing of her best-selling book, Data Mining Cookbook, Modeling for Acquisition, Risk and Customer Relationship Management (Wiley, 2001). Realizing the need for enhanced human competencies in fast-paced, high-tech organizations, she was inspired to conduct research in the areas the communication, collaboration, innovation, adaptability, and leadership. This led to the unveiling of links between the global economy, organizational dynamics and complexity science, highlighted in her second book, Business Intelligence Success Factors, Aligning for Success in a Global Economy (Wiley/SAS, 2009).

Olivia lectures and consults internationally in the areas of business intelligence, communication, innovation, and leadership. Her current research is focused on psychology, human capital, brain science, quantum physics, evolutionary biology, systems theory, and complexity science. She holds a BA in Mathematics and an MS in Statistics.

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