Technology Is Changing Dramatically, What Will The Future Look Like
April 22, 2014
Hosted by Bob Pritchard
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Guest Information
Episode Description
Think back 50 years, before computers, the Internet, even mobile phones, and now imagine what the world will be like 50 years from now. What changes do Americans expect to see in the next 50 years, the answers might really surprise you; are Americans optimistic or pessimistic about the changes they expect to see in the future; products we thought were so cool just 15 years ago, kids today can't work out how to use them; it is time for a single interface across all screens irrespective of their size; and is online gaming potentially as addictive as drugs, alcohol or gambling. We also discuss how you determine what you should charge for your products and which part of your target market you should focus on and when is the best time to leave the safety of your job and become an entrepreneur? We have our extremely popular email segment and an excellent interview We also talk to Liesl Capper CEO of MyCyberTwin and the Innovation and Information Industry Association “ICT Woman of the Year”. Her latest venture MyCyberTwin allows companies to make a software clone of their best customer service representatives. The result is a virtual human, which lives on a web site, or any online environment and replace contact centre staff. They are intelligent, consistent, friendly, and every aspect of the conversations with clients can be measured and tracked. MyCyberTwin has a growing stable of major international companies.
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Despite the glitz and glamor, Entertainment operates in the same way as any other business and as we live in a Celebrity obsessed society, people will enjoy this segment. Some of the best Business and marketing screw ups illustrate in a funny and impactful way some of the pitfalls that can be encountered in business, what went wrong and why.
Every business discipline from leadership to corporate culture, marketing to customer service, seeking investment to using social media, sponsorship, hospitality and many others. Straight talking, nothing is off the table and nothing is taboo.
Bob Pritchard
Bob Pritchard has over 30 years’ experience as a straight talking business and marketing troubleshooter and consultant with many of the world’s leading companies on 5 continents. Bob is the recipient of the highly coveted International Marketer of the Year Award, a distinction he shares with some of the world’s top business leaders.
Bob's newest book, Kick Ass Business and Marketing Secrets. How To Blitz Your Competition, the 100,000 word business bible, was released globally by Wiley and Sons, the world's largest business book publisher, in August 2011.
Bob has been a Business speaker and trainer at over 1,500 conferences, including 91 Fortune 500 companies. He has presented to major corporations in 53 countries. Bob was also Joint winner of a Clio award and joint winner of 4 Silver Telly awards for work with Citibank.
Bob was a television and live performer for 15 years, appearing in some 400 television shows as a singer and actor with several recordings including one top 10 hit. He is the Author of 5 internationally best-selling books, including ‘Complex Marketing Made Simple,’ with sales exceeding 100,000 copies. Bob has a wide knowledge of business, has business interests around the world and understands global business and opportunities.
