Will Women Rule the Future? Global Reach interviews author of The Athena Doctrine

May 1, 2014
Hosted by Té Revesz

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Episode Description

Are feminine values the operating system of 21st century progress? Will they yield a competitive advantage? We live in a world that is increasingly social, interdependent & transparent—and increasingly mistrustful of large institutions. So what qualities will it take to be a successful leader or entrepreneur? John Gerzema co-author of The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future says that 64,000 respondents in a 13-country survey see them as feminine: selflessness, collaboration, candor, empathy, emotiveness. Traits associated with Athena, goddess of wisdom. How is an Athena business different in the way it interacts with customers and communities? Manages employees? Earns profits? What characterizes an Athena government? How does this impact the rising generation? How can Athena principles change the global growth paradigm? Help us win in the world marketplace? John shares examples from interviews with 150 leaders & innovators in 18 countries.

Global Reach

Global Reach

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We are all operating in a dynamic global marketplace, whether we reach across borders to find new customers and fresh ideas or face overseas competitors in our home market.

Global Reach embraces the opportunities and challenges we encounter when operating in multiple countries and cultures. We talk with entrepreneurs and executives about their strategies for winning in fast changing world markets: cross-cultural communication, global branding, media and marketing, transportation and manufacturing, the future of finance, alternative investment strategies, innovation and IP protection.

Global Reach interviews thought leaders about 21st century megatrends that impact international entities: trends like the business and politics of sustainability, the morphing nature of competitiveness, globalization, global companies vs national governments, worldview and growth prescriptions, emerging markets issues, and the corporate impact on society (governance, ethics and leadership).

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Té Revesz

Té Revesz

Té Revesz is known for her ability to conduct strategic research on a global basis and for her creativity in handling complex business challenges.

As principal of GlobalReach-SBI, a research and consulting firm with a network spanning over 60 countries, Té provides clients with strategic intelligence on market opportunities and threats. She covers such diverse areas as global branding, new product development, payment cards, clinical trials, and political risk. An expert in primary research, Té has interviewed business, government and labor leaders, doctors and technical experts—and managed focus groups—around the world. She was profiled in Super Searchers Go to the Source as one of the top US interviewers.

Prior to founding her own firm, Té headed the Industrial & Healthcare Practices of FIND's Strategic Consulting & Research Group and taught at the Zicklin School of Business (Baruch/CUNY). She was the Editor of Business International’s flagship newsletter and helped create its country risk service.

An NYC native, Té is active with Citizen Action, the URJ’s Commission on Social Action, and NY Neighbors for American Values (defending religious freedom, diversity and equality). She holds a Masters from Columbia’s School of International & Public Affairs and a BA from Goucher College. She’s an avid bike rider, theater buff and farmers market supporter—and the bemused owner of 2 demanding felines.

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