Data Deluge: Customer Insight Challenges and Opportunities.

May 7, 2014
Hosted by Bonnie D. Graham

[Download MP3] [itunes] [Bookmark Episode]

Guest Information

Episode Description

Today’s buzz: Data overwhelm. What’s the big deal about big data when it comes to marketing your products and services? Successful marketing hinges on gaining insight from the mountains of data you capture and store, so you can build great relationships and experiences with your customers and prospects. Do you have the right people and tools to sift through all that information and find the golden nuggets of opportunity? The experts speak. Andrew Jones, Altimeter Group: “Customer identity today is a shattered mirror, with little pieces of it spread throughout the organization. Customer Service sees a different piece of the profile than sales or marketing or loyalty.” Esteban Kolsky, ThinkJar: “Customers don’t care about brands. Brands care about customers.” Kaan Turnali, SAP: “The aim of marketing is to know and understand the customer so well, the product or service fits him and sells itself” (Peter Drucker). Join us for Data Deluge: Customer Insight Challenges and Opportunities.

Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel

Game-changing technologies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

If you’re not already having a weekly breakfast with game-changers, join us for valuable food for thought, inspiration and information. Learn how you can become the savvy innovator who takes your company across the finish line as you look ahead to the next breakthrough strategy. Coffee Break with Game-Changers, Presented by SAP, is broadcast live every Wednesday at 8 AM Pacific Time and 11 AM Eastern Time on the VoiceAmerica Business Channel.

  • Snag
  • ecard
  • Bookmark and Share
Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

  • Snag
  • ecard
  • Bookmark and Share