Data Deluge: Customer Insight Challenges and Opportunities.
May 7, 2014
Hosted by Bonnie D. Graham
Today’s buzz: Data overwhelm. What’s the big deal about big data when it comes to marketing your products and services? Successful marketing hinges on gaining insight from the mountains of data you capture and store, so you can build great relationships and experiences with your customers and prospects. Do you have the right people and tools to sift through all that information and find the golden nuggets of opportunity? The experts speak. Andrew Jones, Altimeter Group: “Customer identity today is a shattered mirror, with little pieces of it spread throughout the organization. Customer Service sees a different piece of the profile than sales or marketing or loyalty.” Esteban Kolsky, ThinkJar: “Customers don’t care about brands. Brands care about customers.” Kaan Turnali, SAP: “The aim of marketing is to know and understand the customer so well, the product or service fits him and sells itself” (Peter Drucker). Join us for Data Deluge: Customer Insight Challenges and Opportunities.
Coffee Break with Game-Changers, presented by SAP
Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel
Game-changing technologies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
If you’re not already having a weekly breakfast with game-changers, join us for valuable food for thought, inspiration and information. Learn how you can become the savvy innovator who takes your company across the finish line as you look ahead to the next breakthrough strategy. Coffee Break with Game-Changers, Presented by SAP, is broadcast live every Wednesday at 8 AM Pacific Time and 11 AM Eastern Time on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of more than 25 weekly business thought leadership talk series presented by SAP under the banner of Coffee Break with Game-Changers Radio, which debuted in 2011. In a uniquely lively, unscripted roundtable discussion format, Game-Changers offers a broad range of expert business and technology insights to a global business audience.
SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, on-demand deployments, and mobile devices.