Marketing with Archetypes – with Dr. G. Clotaire Rapaille

June 6, 2014
Hosted by Olivia Parr-Rud

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Episode Description

Want to know what drives someone to buy from you? Want to understand your customers’ attitudes, motivations, and unspoken needs? Discovering their archetype brings into awareness the unconscious dimension of a product, project, service, concept or corporate culture. Tune in and learn how to improve your business through better product development and marketing. Gain insight into the effectiveness of any brand name or generic product in a particular culture (country) or many different cultures (countries). Tailor your advertising campaigns or communication strategies to a brand name, type of product, person, concept or issue. Examine the use of a particular media communications strategy and its effectiveness with a particular product. And learn about the generic/biological concept of "beauty" to understand its implications for product design packaging as well as for distribution in multiple global markets. Learn why “The Reptilian always wins!” www.archetypediscoveriesworldwide.com

Quantum Business Insights with Olivia Parr-Rud

Quantum Business Insights with Olivia Parr-Rud

Archives Available on VoiceAmerica Business Channel

In today’s fast-paced, high-tech, global economy, the business landscape is constantly changing. The confluence of big data, emerging technologies, and global connectivity puts unprecedented pressure on companies to become more innovative and agile. To maintain a competitive edge, companies must constantly adapt while continuing to identify and exploit new opportunities. Interestingly, new models are emerging from science and nature that offer a unique perspective – one that sees our global economy as a highly interconnected, continually evolving complex adaptive system. These models unveil powerful insights for optimizing our business strategies and processes. Each week on Quantum Business Insights, Olivia explores these concepts with thought leaders from around the globe. We look for ways to leverage their insights to ignite innovation, inspire our workforce, and create positive outcomes for our companies, our communities, and the planet.

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Olivia Parr-Rud

Olivia Parr-Rud

Olivia Parr-Rud is a renowned thought-leader, speaker, author, and consultant in the areas of business intelligence, innovative leadership, and organizational alignment. She is considered a pioneer in the integration of data science and holistic organizational practices that deliver success through the optimal blending of quantitative and qualitative methodologies and practices.

Her early research and innovative advancements in data mining and business intelligence led to the writing of her best-selling book, Data Mining Cookbook, Modeling for Acquisition, Risk and Customer Relationship Management (Wiley, 2001). Realizing the need for enhanced human competencies in fast-paced, high-tech organizations, she was inspired to conduct research in the areas the communication, collaboration, innovation, adaptability, and leadership. This led to the unveiling of links between the global economy, organizational dynamics and complexity science, highlighted in her second book, Business Intelligence Success Factors, Aligning for Success in a Global Economy (Wiley/SAS, 2009).

Olivia lectures and consults internationally in the areas of business intelligence, communication, innovation, and leadership. Her current research is focused on psychology, human capital, brain science, quantum physics, evolutionary biology, systems theory, and complexity science. She holds a BA in Mathematics and an MS in Statistics.

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