Social and Content Marketing - Part 2: Relishing Relevance

June 11, 2014
Hosted by Bonnie D. Graham

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Episode Description

Today’s buzz: Marketing. We’re all bombarded by a never-ending deluge of marketing content that rarely works its intended magic. If you're among the thousands of marketing writers spewing the reams of boring, forgettable content that’s likely harming your brand, it's time to get help. Listen-up for insider tips that can help boost your messaging to memorable, experience-rich, relevant, actionable communication gems. The experts speak. Jeremy Epstein, Sprinklr: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” (Maya Angelou). Kare Anderson, Moving From Me to We: “Start with the specific customer story, then end with the specific product benefit that made it possible, not the reverse.” Tim Clark, SAP: “Simplicity is the ultimate sophistication” (Leonardo da Vinci). Join us for more of their insights on Social and Content Marketing Part 2: Relishing Relevance.

Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of more than 25 weekly business thought leadership talk series presented by SAP under the banner of Coffee Break with Game-Changers Radio, which debuted in 2011. In a uniquely lively, unscripted roundtable discussion format, Game-Changers offers a broad range of expert business and technology insights to a global business audience.

SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, on-demand deployments, and mobile devices.

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