Social and Content Marketing - Part 2: Relishing Relevance

June 11, 2014
Hosted by Bonnie D. Graham

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Episode Description

Today’s buzz: Marketing. We’re all bombarded by a never-ending deluge of marketing content that rarely works its intended magic. If you're among the thousands of marketing writers spewing the reams of boring, forgettable content that’s likely harming your brand, it's time to get help. Listen-up for insider tips that can help boost your messaging to memorable, experience-rich, relevant, actionable communication gems. The experts speak. Jeremy Epstein, Sprinklr: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” (Maya Angelou). Kare Anderson, Moving From Me to We: “Start with the specific customer story, then end with the specific product benefit that made it possible, not the reverse.” Tim Clark, SAP: “Simplicity is the ultimate sophistication” (Leonardo da Vinci). Join us for more of their insights on Social and Content Marketing Part 2: Relishing Relevance.

Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel

Game-changing technologies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

If you’re not already having a weekly breakfast with game-changers, join us for valuable food for thought, inspiration and information. Learn how you can become the savvy innovator who takes your company across the finish line as you look ahead to the next breakthrough strategy. Coffee Break with Game-Changers, Presented by SAP, is broadcast live every Wednesday at 8 AM Pacific Time and 11 AM Eastern Time on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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