Compete on Value, Not Price :Timid Salespeople Have Skinny Kids!!!
July 2, 2014
Hosted by Marcia Zidle
Your sales team is not your entire organization. However, your entire organization is your sales team --- because there is not one person in your organization who can’t cost you a sale! Today’s economy has caused ‘non-traditional’ salespeople to assume more sales responsibilities. . The challenge is that these people don’t want to be professional salespeople. But, they must be professionals who can sell. Bryan Flanagan addresses this challenge and how to communicate your value so you don’t have to defend your price or your fees. You will learn that selling is a process, not a personality. Bryan believes that companies generate more revenue by solving problems than by selling products. To achieve this, companies must implement a client-centered sales methodology. The benefit to those ‘non-traditional’ salespeople is this: The Sales Process takes pressure off the salesperson.
The Business Edge
Archives Available on VoiceAmerica Business Channel
Your entrepreneurial vision has taken hold. Your business is growing. It's everything you hoped for and more. Or is it? With growth come bigger headaches: more hiring, more capital, more customers to satisfy, more employees to deal with, more plates to juggle and more demands on your time. Whether you realize it or not, you are experiencing Growing Pains!
On The Business Edge, with host Marcia Zidle, The Smart Moves Coach, you will hear how to make the leap from running a stressful business that is always putting out fires to leading a successful company that operates like a finely tuned management machine. You will meet savvy, street smart entrepreneurs and business leaders who’ll share their stories of success and even missteps as well as practical solutions to the unique challenges faced by growing companies.
Marcia Zidle, The Smart Moves Coach, works with entrepreneurial ventures and small to medium size companies to build and leverage their leadership foundation to move from Start-Up to Scale-Up to Successful Enterprise. In other words, she helps them take the growing pains out of growth.
Coming from a unique entrepreneurial and corporate background, she’s both street smart and strategic as she guides CEO’s and their management teams to focus on the right priorities - the right talent - the right alignment - the right performance to get the right results that will satisfy their investors, customers and other stakeholders.
With 25 years of management, business consulting and international experience, she brings an expertise in executive and team leadership; employee engagement and performance; personal and organization change; emotional and social intelligence. Her clients range from privately owned businesses to mid-market professional firms to divisions of global companies in the following industries: healthcare, financial services, insurance, manufacturing, transportation, high-tech, hospitality as well as governments and nonprofit agencies.
Marcia's "claim to fame" is as a global citizen, living as an expatriate with her family in Scandinavia and Australia. In fact, one of her children is an "Aussie.” She’s traveled in over 30 countries throughout Europe, the Middle East, Far East and South Pacific.