Mompreneur Spotlight: Lisa Thorén of Baby Bjorn, Ártipelag of Sweden, & ProSK8

August 8, 2014
Hosted by Ms. Anu Bhardwaj and Michelle Jaffee

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Guest Information

Episode Description

In this episode, we featured Lisa Thorén, an inspiring Swedish woman who gives a look into life in Sweden, as well as her involvement in business. Lisa Thorén studied communications, culture and cultural anthropology. Her studies facilitated networking of her family’s company, Baby Björn. She also gave us insight on what it was like to switch from being part of a large company, to starting a new company on her own. This highlighted her power of endurance. We also discussed parental leave in Sweden versus in America. Another amazing creation from Lisa Thorén’s family was the Ártipelag of Sweden, and how art and nature go hand in hand. She informed us of her involvement in Cash is Queen, a branch of CONNECT SVERIGE. Her skateboarding company, PROSK8, helps girls generate self esteem and challenge them to not only skateboard but to also take these skills with them into their adult lives and apply them to their work ethic.

Women INVESTING in Women and GIRLS

Archives on VoiceAmerica Kids Channel

Women INVESTING in Women and Girls is produced and broadcasted by young women and teenage girls between the ages of 16-19. Our show is focused on Global Women Issues from perspectives of young women. We will be interviewing leading women in politics, business, academia, non-profits, media, and culture; working closely and synergistically with the Women INVESTING in Women Institute, founded by Ms. Anu Bhardwaj.

Women INVESTING in Women and Girls was created to engage the voices of women who are redefining gender equality by shaping the minds of the young women and men, engaged in our global dialogue. Although our conversation will be focused on women, men are strongly encouraged to participate. Follow our Global Economic Revolution which has reached over 150,000 followers in over 100 countries! Listen every Friday at 12 Noon Pacific Time on the VoiceAmerica Kids Channel.

Ms. Anu Bhardwaj and Michelle Jaffee

Ms. Anu Bhardwaj is the Founder of the Women INVESTING in Women Institute which comprises of a social media platform with over 150,000 followers in over 100 countries, the Global WIIW and Girls Voice America Kids Radio Show reaching over 5.6 Million Listeners a month, globally, and the 2014 WIIW Global Summit Series which will be taking place in New York City, Stockholm, Johannesburg, Dubai, Muscat, San Diego, Scottsdale, Singapore, Melbourne, and Santiago. Ms. Bhardwaj is extremely passionate about the economic empowerment of young women and girls in transforming our global economy.

Her specialties include international business development for private equity professionals, women in private equity, women in philanthropy, high-growth women entrepreneurs and Angel Networks/Angel Capital focusing on women.

Michelle Jaffee is one of four children, which includes her older sister, older brother, and twin brother. She is a junior at Pinnacle High School, where she is also the Fundraising Director of DECA and an active member of National Honors Society, Key Club, Society of Women Scholars, Care, and the Spanish Honors Society. During her high school career, Michelle has won 10 medals as part of her involvement for DECA, an international co-curricular organization focusing on teaching student skills in leadership and business. Besides being heavily invested in on-campus clubs and organizations, Michelle prides herself on being strong in her academics, taking all higher-level Honors and AP classes.

Michelle was selected to be Host of the Women INVESTING in Women and Girls Global Radio Show given her discipline in working with a rapidly scaling Global organization, enthusiasm for Global Women’s Issues, and strong interest in entrepreneurship and community service. Michelle will be interviewing speakers from our various Global WIIW Summits in 2014-2015 and ultimately hopes to attend University on the East Coast, leading to a Master’s Degree in Business Administration.



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