Making Email Marketing Work, The Do's and the Don'ts.
August 12, 2014
Hosted by Bob Pritchard
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Guest Information
Episode Description
Email is a very powerful and very inexpensive marketing tool, a great way to increase your database and rapidly grow your business. But if you don't do it correctly it could cost you. We discuss the do’s and the don'ts of successful emailing; a UC Berkeley study shows women are easier to mislead and are more likely than men to be lied to during negotiations. Surprisingly both men and women lie to women more often than to men; 100% of Chinese high school students can write code yet only 6% of American high school students can write code. Google, Facebook and AT&T are working to change that with a program called Girls who Code, a terrific initiative ; the latest list of the 10 American brands with the most positive buzz, how the hell did Ford, Walgreens and Lowes make the list?; HP study shows the Internet of Things Is a hacker's dream. You should not miss this segment on how to measure the business outcome of the work we do in content marketing. We also have our extremely popular email segment and an interview with Jen Laska, who is the perfect guest for this show. She created a product, bootstrapped it to the point where they have widespread national distribution, and she has done all this while being fully employed in a day job. That sounds like the modus operandi of an extremely successful entrepreneur. Now, due to her efforts in single-handedly building a new grocery category, the $76 billion dollar global giant Nestle is taking her on. This is true David and Goliath stuff, and my money is on David
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95 percent of all businesses fail within 10 years. Most small to medium businesses struggle to make wages. Bob Pritchard is a highly regarded expert with a track record of identifying the issues facing businesses and determining simple solutions to make them highly profitable.
Despite the glitz and glamor, Entertainment operates in the same way as any other business and as we live in a Celebrity obsessed society, people will enjoy this segment. Some of the best Business and marketing screw ups illustrate in a funny and impactful way some of the pitfalls that can be encountered in business, what went wrong and why.
Every business discipline from leadership to corporate culture, marketing to customer service, seeking investment to using social media, sponsorship, hospitality and many others. Straight talking, nothing is off the table and nothing is taboo.
Bob Pritchard
Bob Pritchard has over 30 years’ experience as a straight talking business and marketing troubleshooter and consultant with many of the world’s leading companies on 5 continents. Bob is the recipient of the highly coveted International Marketer of the Year Award, a distinction he shares with some of the world’s top business leaders.
Bob's newest book, Kick Ass Business and Marketing Secrets. How To Blitz Your Competition, the 100,000 word business bible, was released globally by Wiley and Sons, the world's largest business book publisher, in August 2011.
Bob has been a Business speaker and trainer at over 1,500 conferences, including 91 Fortune 500 companies. He has presented to major corporations in 53 countries. Bob was also Joint winner of a Clio award and joint winner of 4 Silver Telly awards for work with Citibank.
Bob was a television and live performer for 15 years, appearing in some 400 television shows as a singer and actor with several recordings including one top 10 hit. He is the Author of 5 internationally best-selling books, including ‘Complex Marketing Made Simple,’ with sales exceeding 100,000 copies. Bob has a wide knowledge of business, has business interests around the world and understands global business and opportunities.
