Innovating With, At, For Customers: Key Ingredients
September 18, 2014
Hosted by Bonnie D. Graham
The buzz: Innovation. Is your company so consumed with profitability and revenue optimization tasks that you’re neglecting the connection to your customers, in particular, forgetting to involve them in your product innovation journey? Don’t feel badly. Co-creation with an external community is a newer discipline that requires clarity, creativity, and continuity – and techniques like design thinking can help. Startups do this more naturally than large companies. Today we’ll explore collaboration points and mechanisms for fostering innovation relationships. The experts speak. Jeremy Cox, Ovum: “Smart companies engineer serendipity into their organizations, whereas the majority pay lip-service to innovation.” Paul Hobcraft, Innovation Transformation Advisor: “Preconceived notions are the locks on the door to wisdom” (Mary Browne). Marc Dietrich, SAP: “Tatatataaaaa. This is our prototype!” (A software developer). Join us for Innovating With, At, For Customers: Key Ingredients.
Innovating Innovation with Game Changers, Presented by SAP
Thursday at 7 AM Pacific/10 AM Eastern Time on VoiceAmerica Business Channel
The pace of technological advance is constantly increasing and puts pressure on companies to be more effective in innovation.
At the same time, most businesses do not fully leverage the innovation potential of their employees and partners, due to a lack of communication – and ideas that are still kept in organizational silos.
Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on a glimpse into tomorrow’s hot business and industry trends around Innovation Management - and how to “innovate innovation” within your company.
Learn how you can become the savvy Transformation Leader who takes your company across the finish line as you look ahead to the next wave of business.
Innovating Innovation with Game Changers, presented by SAP, live on Thursdays at 7 AM Pacific Time / 10 AM Eastern Time on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.