Special Encore Presentation: Sales and Marketing - Perfect Marriage?

September 17, 2014
Hosted by Bonnie D. Graham

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Episode Description

The buzz: Marriage. It’s no secret that sales and marketing typically work in parallel and rarely together. But at today’s successful companies, these teams are forging a strong, collaborative alliance that enables them to know their audience better, grow sales, and boost loyalty in this age of the connected, empowered customer. Can this marriage last? The experts speak. Jeff Tanner, Professor: “Salespeople are being abused in the name of marketing in far too many organizations. Free the salespeople!” Barry Trailer, CSO Insights: “The traditional relationship: Sales says to Marketing, ‘The leads suck.’ Marketing says to Sales, ‘No, YOU suck.’ Life can be better than this and firms that have figured out how are getting great results.” Daisy Hernandez, SAP: "The balance has shifted from a world of information asymmetry, caveat emptor – buyer beware – to a world of information parity, caveat venditor – seller beware” (Daniel H. Pink). Join us for Sales and Marketing - Perfect Marriage?

The Customer Edge with Game Changers, Presented by SAP

The Customer Edge with Game Changers, Presented by SAP

Wednesday at 12 Noon Pacific Time on VoiceAmerica Business Channel

Game-changing technology and business strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on the new era of the empowered customer on The Customer Edge with Game Changers.

Learn how to transform your customer engagement strategy to drive revenue, increase customer retention, and build brand loyalty. Hear The Customer Edge with Game Changers, presented by SAP, live on Wednesdays at 12 Noon Pacific Time / 3 PM Eastern Time on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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