Branding Matters
October 1, 2014
Hosted by Kathy Bass, The Branding Lady®
[Download MP3] [itunes] [Bookmark Episode]
Episode Description
Welcome to the world of branding according to Kathy Bass. At the top of the hour, we’ll dive right in to find out why branding matters or should matter in your world. Then you’ll learn how branding, done right, can create free word-of-mouth advertising and PR, plus save you advertising dollars, energy and time.
This is your hour to bask in the joy of self-discovery as you move from your current self to your ideal self with your own personal branding guide on your side.
Be ready to understand various ways how your multifaceted personality and current reputation can create brand value and help you avoid brand damage.
We'll finish the hour with a behind-the-scenes logo story and how a tagline was created based on a real experience in a gym and can happen for you, too.
Bonus exercise: Develop your personal mission statement.
Power up!® Branding
Archives Available on VoiceAmerica Business Channel
Discover how to package and express your voice in a way that fits your style. Get ready to release your brand potential!
Welcome to the world of branding where Kathy Bass and her guests discuss all facets of branding, along with tips and ways to build a stellar brand to help you take your business to the next level.
In this show we will explore how personality affects your branding, ways to change the brand image your audience perceives, success stories, and of course engaging, friendly conversation to discuss the unlimited areas of branding. Be ready to believe and understand, in depth, the potential and value your unique personal brand identity brings to world, no matter your age or status!
Power up!(r) Branding provides content that will unlock the door to actionable branding results. Anything of value takes work and the hardest part is getting to the essence of the matter. Together we can conquer the core challenges to build (or rebuild) your brand.
Kathy Bass, The Branding Lady®
“Who are you?” “What are you meant to bring to this world?” If you are ready to answer these questions and make your mark in the world, Power up! Branding is your show!
Kathy Bass, aka The Branding Lady(r), has always been a free spirit, but her journey didn’t truly begin until she was faced with a “Brand Identity Crisis” in 2010. She held 3 degrees, resourceful attitude, can do mindset, but also a fear of public speaking along with an unanswered question: “Who do you want to be when you grow up?”
After attending dozens of conferences, reading countless books, analyzing client success stories and conducting interviews, she now knows what works, what doesn’t, and that any endeavor must start with branding.
Branding, a commonly skipped step, is the reason why so many people struggle to see results or get noticed. It doesn’t have to be this way. This is the place to dive into the key elements to help you discover your own branding and business success from real personal experience.
Kathy’s theories, formulas and methods, combined with a marketing, psychology and design background, along with a desire to have fun while learning will generate simple yet powerful, understandable, and actionable results for YOU!
To date, Kathy has 30 keynotes, seminars, speaking events, and workshops un-der her belt, as well as serving as the Secretary and VP of Public Relations for Toastmasters, and Communications Director for Girls Rule!, a Phoenix non-profit.
