Branding, Marketing, and Advertising Special

October 3, 2014
Hosted by Andy Busch

[Download MP3s: Author Rohit Bhargava Author Rohit Bhargava Author Steve McKee Andy's View] [itunes] [Bookmark Episode]

Guest Information

   

Episode Description

As I strive to be your filter in the world, I want to help everyone improve their business, increase sales, and increase their standing at work this week. Yes, we're diving into the world of branding, marketing, and advertising with two amazing guests. Rohit Bhargava is a trend curator, founder of the Influential Marketing Group, and author of five best selling books including "Likeonomics." Steve McKee is president of McKee, Wallwork & Company. The firm is an integrated-markeing company that specializes in revitalizing stalled, stuck and stale brands. He is the author of "When Growth Stalls" and "Power Branding." Please tune in for a great show with these experts!

Engage with Andy Busch

Engage with Andy Busch

Archives Available on VoiceAmerica Business Channel

Engage with Andy Busch will help you to explore and understand the top political and business stories with the brightest minds in the United States and the world. Most importantly, Andy will tell you how it impacts your life. With a sharp sense of humor and over thirty years in the markets, Andy speaks with top guests on an equal footing via his own experiences in politics and money, and shares his own successes and failures so you can learn from his experiences. Life’s complicated, let Andy help you figure it out.

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Andy Busch

Andy Busch

Andrew B. Busch is the editor of the global market and public policy newsletter, “The Busch Update.” He is a regular on CNBC’s Talking Numbers, which appears every day on Street Signs and Yahoo Finance. His views can be found on his website, andrewbusch.com, as well as CNBC and Yahoo. He was a panelist on CNBC’s Money in Motion from 2012-14. He was the host of “Politics and Money” on First Business from 2000-03.

For 22 years, he was with BMO Capital Markets and has written the Busch Update for the last 13 years. He was named BMO’s Global Currency and Public Policy Strategist in 2007. Based in Chicago, he is a recognized expert on the world financial markets and how these markets are impacted by political events. He provides clients with analysis on public policy issues for China, Europe and the United States.

On a regular basis, Andy consults with staff from Congress and think tanks on economic, financial market and tax issues. In 2011, Andy was asked to testify in front of Congress on the effectiveness of the 2009 Stimulus package. From 2004 to 2008, he was an outside advisor to the US Treasury Department and White House on the economy and financial markets. Andy had a similar role for the 2008 McCain campaign. He has met and advised the last three US Secretaries of the Treasury including John Snow, Hank Paulson and Tim Geithner. Andy is also a political consultant on campaign strategy for the 2014 US Congressional Mid-Term elections.

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