Facebook Alienates Brands….Who is the Beneficiary?
September 30, 2014
Hosted by Bob Pritchard
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Guest Information
Episode Description
Facebook has changed its algorithm to favor news and content from friends over that of brands. The result is that companies have seen their posts essentially disappear. So what is the next big thing… this may be a surprise but it is email! Marketing companies are seeing up to 40% opening rate for emails; 155 new billionaires in the last 12 months, where were they from?; We are experiencing an explosion of same day deliveries from online retailers, what does this mean for bricks and mortar stores; Generation Z is driving e-commerce with 10% of their expenditure online; banks face major threat from tech giants, is this the end of banking as we know it? We also have a discussion about the huge role that emotion plays in business, even with the tough bunch on Shark Tank. We also have our extremely popular email segment and our interview with Darren Kavinoky who is no stranger to the television cameras, the courtroom, or the speaker’s podium, or to pain and misery – he is a recovered addict, an accomplished trial lawyer, a well-known television host and legal analyst, and a compelling keynote speaker. A great story.
The Bob Pritchard Radio Show
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95 percent of all businesses fail within 10 years. Most small to medium businesses struggle to make wages. Bob Pritchard is a highly regarded expert with a track record of identifying the issues facing businesses and determining simple solutions to make them highly profitable.
Despite the glitz and glamor, Entertainment operates in the same way as any other business and as we live in a Celebrity obsessed society, people will enjoy this segment. Some of the best Business and marketing screw ups illustrate in a funny and impactful way some of the pitfalls that can be encountered in business, what went wrong and why.
Every business discipline from leadership to corporate culture, marketing to customer service, seeking investment to using social media, sponsorship, hospitality and many others. Straight talking, nothing is off the table and nothing is taboo.
Bob Pritchard
Bob Pritchard has over 30 years’ experience as a straight talking business and marketing troubleshooter and consultant with many of the world’s leading companies on 5 continents. Bob is the recipient of the highly coveted International Marketer of the Year Award, a distinction he shares with some of the world’s top business leaders.
Bob's newest book, Kick Ass Business and Marketing Secrets. How To Blitz Your Competition, the 100,000 word business bible, was released globally by Wiley and Sons, the world's largest business book publisher, in August 2011.
Bob has been a Business speaker and trainer at over 1,500 conferences, including 91 Fortune 500 companies. He has presented to major corporations in 53 countries. Bob was also Joint winner of a Clio award and joint winner of 4 Silver Telly awards for work with Citibank.
Bob was a television and live performer for 15 years, appearing in some 400 television shows as a singer and actor with several recordings including one top 10 hit. He is the Author of 5 internationally best-selling books, including ‘Complex Marketing Made Simple,’ with sales exceeding 100,000 copies. Bob has a wide knowledge of business, has business interests around the world and understands global business and opportunities.
