Ways to Sway: Secrets of Influence and Personal Brand

December 1, 2014
Hosted by Bonnie D. Graham

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Episode Description

The buzz: Emerging brands. If you think your company brand is the only one your organization needs to worry about, listen up! Two new branding flavors are stealing the business spotlight: employer and personal. Does your HR consider the notion of employer branding a passing fad? Are you ignoring the impact your personal brand (yes, you already have one) might wreak as our knowledge economy segues into a social economy? The experts speak. Chris Heuer, Alynd: “Reputation: be known for what you know, how are you known, how you craft the story, and how you live your life.” Kare Anderson, SayItBetter.com: “Speak to their positive intent, especially when they appear to have none.” Jenny Dearborn, SAP: “It’s this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: start today, or else.” (Tom Peters) Join us for Ways to Sway: Secrets of Influence and Personal Brand

HR Trends with Game Changers, Presented by SAP

Monday at 10 AM Pacific Time on VoiceAmerica Business Channel

Game-changing technologies and strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions. Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on today’s top HR trends, on HR Trends with Game Changers. Learn how you can become the savvy HR innovator who takes your company across the finish line as you look ahead to the next breakthrough human resources strategy.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. In 2011, working at the enterprise software leader SAP, she successfully created, produced and hosted the weekly “Coffee Break with Game-Changers” business thought leadership roundtable radio series. Over the next eight years, she developed 45 additional series that attracted millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has also been engaged by other global enterprises to develop and host their radio and podcast series. What powers Bonnie’s passion for radio? She “loves speaking with smart people!”

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